Position Summary
The Business Development Manager (BDM) is a high-energy, results-driven professional responsible for driving strategic growth and expanding the market footprint of our automotive service center. The primary focus of this role is to identify and secure high-value B2B opportunities—including corporate fleets, logistics providers, insurance companies, and car rental agencies—while also developing innovative B2C acquisition strategies. This position requires a strategic thinker with a proven track record in automotive or corporate sales, strong negotiation skills, and a passion for establishing long-term, profitable business partnerships.
Essential Duties and Responsibilities
B2B Client Acquisition & Pipeline Management
Corporate Fleet Acquisition:
Proactively identify, pitch, and secure service contracts with corporate organizations, government agencies, NGOs, and logistics companies requiring fleet maintenance.
Partnership Development:
Establish and nurture strategic alliances with insurance companies, motor vehicle dealerships, and car rental firms to become their preferred service center partner.
Sales Pipeline Management:
Manage the entire sales cycle from lead generation and cold calling to high-level presentations, contract negotiations, and closing deals.
Tender & Proposal Management:
Lead the preparation and submission of highly competitive corporate proposals, service center tenders, and service level agreements (SLAs).
Strategic Growth & Marketing
Market Analysis:
Monitor industry trends, competitor offerings, and market demands in Nairobi to identify new revenue streams and service offerings.
Campaign Collaboration:
Work closely with the marketing and operations teams to design targeted promotional campaigns, corporate open-days, and loyalty packages.
Revenue Optimization:
Meet and exceed monthly, quarterly, and annual business development targets, contributing directly to the center's profitability.
Account Management & Quality Assurance
Client Retention:
Act as the primary relationship manager for corporate accounts, conducting regular performance reviews to ensure their fleet maintenance needs are consistently met.
Feedback Integration:
Gather client feedback and collaborate with the workshop management team to continually improve service delivery, turnaround times, and customer satisfaction.
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