Our client, a leading international insurance brokerage firm, is seeking an experienced and commercially minded
Marketing Lead
to spearhead a revenue-focused marketing function that directly contributes to pipeline growth, customer acquisition, retention, and business expansion.
This is a strategic leadership role for a marketing professional who thrives in a
technical B2B environment
, has a strong grasp of
Account-Based Marketing (ABM)
, and can leverage data, technology, and customer insights to drive measurable business outcomes. The successful candidate will lead a high-performing team while working closely with Sales, Product, Customer Success, and Revenue Operations to accelerate growth across key customer segments.
Key Responsibilities
Lead and execute a revenue-driven marketing strategy aligned to business growth objectives, customer acquisition targets, and pipeline generation goals.
Design and scale Account-Based Marketing (ABM) programmes for strategic accounts, developing personalized campaigns that increase engagement, conversion, and customer lifetime value.
Build and optimize demand generation initiatives across digital and offline channels, driving qualified leads, marketing-sourced pipeline, and revenue contribution.
Leverage data, CRM platforms, and marketing technology to improve attribution, lead scoring, customer journey analytics, and overall marketing performance.
Collaborate cross-functionally with Sales, Product, Customer Success, and RevOps teams to align go-to-market strategies, accelerate pipeline velocity, and improve customer outcomes.
Lead and develop an in-house marketing team, ensuring the majority of marketing execution, content creation, campaign management, and performance optimization are delivered internally.
Key Qualifications
10+ years of progressive marketing experience, with at least 5 years in a senior leadership role driving measurable revenue outcomes.
Proven success in B2B marketing environments, particularly within technology, fintech, professional services, SaaS, insurance, or other complex solution-based industries.
Demonstrated expertise in Account-Based Marketing (ABM), demand generation, lifecycle marketing, and revenue operations (RevOps).
Strong analytical and commercial acumen, with hands-on experience using CRM systems, marketing automation platforms, attribution models, dashboards, and data-driven decision-making tools.
Track record of building and managing high-performing in-house marketing teams, with a preference for candidates whose teams execute the majority of marketing activities internally rather than relying heavily on agencies.
Bachelor’s degree in Marketing, Business, Communications, or a related field; professional certifications such as CIM, HubSpot, Google Analytics, RevOps, or equivalent will be highly regarded.
Please click on the tab below to apply:
Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.
We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.
Summit Recruitment and search Africa upholds a steadfast commitment to
sustainability,
inclusivity
, and
equality
as integral pillars of our operations. Dedicated to driving positive change through the adoption of sustainable practices that minimize our ecological footprint. We firmly believe in fostering an inclusive and diverse workforce that embraces individuals from all races, genders, and backgrounds, ensuring equal opportunities for every candidate. Summit recruitment actively advocate for equality by cultivating an environment of respect, fairness, and non-discrimination. By prioritizing sustainability, inclusivity, and equality, we aim to set a high industry standard and contribute to the betterment of society as a whole.
*** Summit Recruitment & Search, as a policy, does not charge any fee as a
pre-employment or post-employment requirement***
Let RezSync handle this application.
Sign up, upload your resume, and RezSync tailors your documents to roles like this one and applies for you — with a full log and a pause switch you own.