About the job
The Regional Sales Manager / Sales Director Africa is a senior revenue-owning role responsible for driving Mantra’s commercial growth across Sub-Saharan and North Africa. You will lead business development, manage and grow a channel partner ecosystem, and directly close strategic deals with governments, system integrators, banks, telecom operators, and enterprise customers. This is a founder-level sales role you will define the Africa go-to-market playbook, establish our company’s brand credibility, and be the single point of accountability for the region’s revenue targets.
Responsibilities
Revenue & Business Development
Own and exceed quarterly and annual revenue and pipeline targets for biometric hardware, OEM sensor modules, and software solutions across assigned African territories.
Identify, qualify, and close high-value opportunities with government bodies (national ID, voter registration, border security), telecom operators (SIM/eKYC biometric mandates), banks (financial inclusion, AML/eKYC), and enterprise clients.
Develop and execute territory-specific go-to-market plans aligned with Mantra’s global strategy and regional market dynamics with over 90% forecasting accuracy and optimizing CRM data integrity.
Monitor industry RFPs and tender portals; lead or coordinate proposal responses, BOQ preparation, and technical- commercial submissions.
Channel Partner Management
Build and manage a structured partner ecosystem: Value-Added Distributors (VADs), System Integrators (SIs), Value- Added Resellers (VARs), and ISVs.
Recruit, onboard, enable, and certify new channel partners in priority markets; maintain a partner scorecard and
quarterly business review cadence.
Co-sell and co-develop pipeline with partners; provide deal registration, pricing support, and competitive positioning guidance.
Drive partner revenue accountability through joint GTM plans and structured incentive frameworks.
Strategic Account Management
Develop and maintain relationships with senior stakeholders (C-suite, procurement heads, technical decision makers) at key accounts and government ministries.
Lead commercial negotiations, contract structuring, and deal closure for high-value projects; coordinate with Mantra legal, finance, and leadership for approvals.
Manage post-sale relationship and reference development to ensure high renewal, upsell, and referral rates.
Market Intelligence & Reporting
Track competitive landscape across the region; deliver actionable intelligence to product and leadership teams.
Maintain accurate pipeline, forecast, and activity data in CRM; deliver weekly/monthly reporting to leadership.
Provide inputs to product roadmap and pricing strategy based on customer feedback and regional requirements.
Brand & Thought Leadership
Represent Mantra at regional industry events, government forums, trade exhibitions, and biometric/ID standards
body meetings.
Collaborate with marketing for regional campaigns, case studies, and PR initiatives.
Requirements
Bachelor’s or Master’s degree in Engineering, Business, IT, or related field
6–12 years of total experience; minimum 4 years in Africa-focused sales of technology products English (fluent, written & spoken mandatory); Swahili, French, Arabic, or Portuguese a strong advantage
Comfortable reading product datasheets, SDK documentation, and RFP technical annexures
Valid passport; ability to travel across Sub-Saharan and North Africa; multi-entry visa experience
preferred
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