Brand & Communications Specialist

Responsibilities:

Brand Strategy: Develop clear brand positioning, thought-leadership themes, messaging,

tone of voice and a practical visibility plan.

Writing and Editorial: Translate brand priorities, leadership insights, interviews and

organizational activities into insightful posts, articles, captions, scripts, talking points and

other communications.

Digital Marketing and Audience Growth: Develop organic growth initiatives, improve

content distribution, identify relevant audiences and use performance insights to strengthen

the brand’s digital presence.

Content Strategy and Coordination: Develop editorial calendars, plan content campaigns,

guide creative collaborators and maintain consistent messaging and quality across

channels.

Digital Presence and Engagement: Lead the brand’s presence across relevant

professional and social media channels, coordinate content distribution, monitor

conversations and build meaningful relationships with relevant audiences.

Media and Industry Visibility: Identify and pursue suitable interviews, podcasts, speaking

opportunities, media features and professional collaborations.

Brand Communications Coordination: Work proactively with leadership and relevant teams

to surface ideas, turn activities into timely stories, prepare interviews and briefing materials,

and coordinate creative specialists as needed.

Reputation and Reporting: Protect confidentiality, flag sensitive issues, track content

effectiveness, relevant audience engagement and visibility opportunities, and share concise

performance updates.

Requirements:

A minimum of an OND in a related field

A minimum of 2-4 years of relevant experience in communications, personal branding, public relations, journalism, digital marketing or related work; compelling portfolios will also be considered.

Excellent written and spoken English, strong editorial judgement, interviewing ability and a

knack for credible brand and leadership storytelling.

Demonstrated ability to develop clear, credible brand communications and build

organisational or personal brands through thoughtful messaging, content and audience

engagement.

Sound knowledge of digital marketing, organic audience growth, social platform strategy,

content distribution and performance analytics.

Ability to plan editorial calendars, develop communication campaigns, coordinate

contributors and evaluate content quality across different formats.

Experience with LinkedIn and other relevant professional platforms, including professional

community engagement, reputation-building and content performance improvement.

Strategic thinking, initiative, discretion, organisation, reliability and the ability to collaborate

closely with leadership and cross-functional teams.

A relevant degree may be helpful, but demonstrated ability and portfolio quality matter more

than academic background.

Portfolio and Added Advantages:

Applicants should provide examples of brand communications, thought-leadership writing,

organisational or personal-brand campaigns, or digital audience-building work, making their

individual contribution clear.

The ability to edit short-form videos or simple branded content,

schedule or directly publish posts, and use tools such as Canva or CapCut is an added

advantage—not a mandatory requirement.

Remuneration: NGN 500,000–1.5 Million (depending on experience and demonstrated

capability.)

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