Chief Operating Officer (COO)

Salary: ₦1,000,000 - ₦ 1,500,000 NET

Work Schedule: Monday – Friday

Job Summary

To drive the successful execution of the company\'s strategic, commercial, operational, and organizational objectives by integrating all business functions into a coordinated and high-performing enterprise.

The Chief Operating Officer serves as the second-in-command and is accountable for translating the Managing Director\'s vision into day-to-day execution. The role exists to ensure that Commercial, Operations, Creative & Innovation, Finance, and Administration function as one integrated business focused on achieving revenue growth, operational excellence, client satisfaction, and sustainable business performance.

The COO brings strong commercial awareness to the organization, partnering closely with the Head of Commercial to achieve revenue, occupancy, and client-growth objectives while ensuring the business has the operational capability and resources required to deliver on commitments. The role also provides strategic direction to the Creative & Innovation team, ensuring innovation supports revenue generation, market differentiation, and client retention.

Acting as the primary integrator across all departments, the COO reduces operational dependency on the Managing Director by resolving issues at the appropriate level, driving accountability, and embedding performance discipline throughout the business.

Key Responsibilities

Strategic Leadership & Execution

Translate corporate strategy into actionable business plans, priorities, and performance targets across all departments.

Drive the implementation of strategic initiatives and ensure alignment with the company\'s overall objectives.

Monitor organizational performance and ensure departments deliver on agreed targets.

Advise the Managing Director on business performance, operational challenges, and growth opportunities.

Business Integration & Performance Management

Align Commercial, Operations, Finance, Creative & Innovation, and Admin & HR functions to achieve organizational objectives and drive company-wide accountability.

Establish effective performance-management frameworks across all departments.

Ensure cross-functional collaboration and timely resolution of operational bottlenecks.

Drive a performance-driven culture focused on accountability, efficiency, and results.

Commercial Leadership

Partner closely with the Head of Commercial to establish and achieve revenue, occupancy, client-growth, and retention targets.

Provide oversight of commercial performance and ensure alignment between sales commitments and operational capabilities.

Support strategic business development initiatives, major client engagements, and commercial partnerships.

Ensure commercial opportunities are converted into profitable business outcomes.

Revenue Optimization

Ensure inventory availability, pricing strategies, delivery capacity, and operational readiness support commercial objectives.

Work with the Head of Commercial to maximize revenue generation and advertising inventory utilization.

Identify opportunities to improve profitability, reduce revenue leakages, and optimize business performance.

Monitor revenue performance and recommend corrective actions where necessary.

Market & Business Intelligence

Monitor market trends, competitor activities, client demands, and emerging growth opportunities.

Evaluate industry developments and their potential impact on business performance.

Use market intelligence and business data to inform strategic decisions.

Identify opportunities for market expansion, service improvement, and competitive positioning.

Creative & Innovation Leadership

Provide strategic direction to the Creative & Innovation team.

Ensure concepts, simulations, iconic builds, and technical solutions are commercially relevant, technically sound, and delivered within agreed timelines.

Promote innovation that supports revenue generation, market differentiation, and client retention.

Ensure effective collaboration between Creative & Innovation, Commercial, and Operations teams.

Operations & Asset Management

Oversee deployment, monitoring, maintenance, HSE compliance, vendor management, and asset performance to achieve service-level targets.

Ensure operational resources and infrastructure are effectively managed.

Drive operational efficiency and ensure assets are maintained to required standards.

Establish systems for monitoring asset availability, performance, and utilization.

Incident & Service Resolution

Ensure asset incidents are identified, tracked, escalated, and resolved within agreed turnaround times.

Establish effective incident-management and escalation procedures.

Monitor service-delivery performance and ensure operational issues are addressed promptly.

Minimize downtime and disruptions affecting client campaigns and business operations.

Organizational Development

Develop leadership capability and strengthen succession planning across the organization.

Reduce dependency on key individuals by establishing clear responsibilities and effective reporting structures.

Drive talent development, employee productivity, and organizational effectiveness.

Build a culture of ownership, accountability, and continuous improvement.

Governance & Compliance

Ensure policies, SOPs, permits, leases, licenses, and regulatory obligations are proactively managed and fully compliant.

Establish and maintain appropriate governance frameworks and internal controls.

Ensure departments operate within approved policies, procedures, and delegated authorities.

Identify operational and regulatory risks and implement appropriate mitigation measures.

Financial Performance & Controls

Partner with Finance to manage budgets, operating costs, margins, cash flow visibility, and internal controls.

Monitor financial performance against approved budgets and business targets.

Identify opportunities for cost optimization and improved profitability.

Ensure financial discipline and accountability across all departments.

Stakeholder Management

Maintain productive relationships with key clients, regulators, agencies, vendors, and strategic partners.

Represent the organization in relevant industry engagements and strategic business meetings.

Strengthen stakeholder relationships to support business growth and operational effectiveness.

Executive Reporting

Deliver timely and accurate business-performance reports to the Managing Director.

Provide insights and recommendations on commercial, operational, financial, and organizational performance.

Support Board-level reporting requirements and strategic decision-making.

Ensure management has clear visibility into departmental performance and organizational risks.

Performance Indicators (KPIs)

Process – How the Work Is Done

Departmental operating plans aligned with corporate strategy and reviewed regularly.

Effective management-review meetings conducted according to schedule.

SOPs, Governance Frameworks, Delegation of Authority, and Operational Registers fully implemented across departments.

Cross-functional issues resolved at COO level with minimal escalation to the Managing Director.

Asset incidents identified and escalated promptly, with resolution processes monitored continuously.

Compliance obligations proactively tracked and actioned before deadlines.

Output – What Is Produced

Accurate monthly, quarterly, and annual performance reports.

Effective coordination between Commercial, Operations, Innovation, Finance, and HR functions.

Operational plans, budgets, and improvement initiatives delivered as scheduled.

Compliance records, permits, leases, licenses, and governance registers maintained and updated.

Business performance dashboards providing visibility into commercial, operational, financial, and people metrics.

Outcome – Business Impact

Company revenue, occupancy, and profitability targets achieved.

Reduced vacant inventory and improved asset utilization.

Strong client retention and increased repeat business.

Operational service levels consistently achieved across installations, maintenance, and incident response.

Improved organizational productivity and accountability.

Reduced reliance on the Managing Director for routine operational decision-making.

Strong departmental leadership succession and organizational capability.

Qualification &Experience

Minimum of 12 years\' progressive experience in operational, commercial, or executive leadership positions within the Media, Advertising, or Marketing Communications industry.

Must have direct and proven industry experience in Media/Advertising. Experience within Out-of-Home (OOH) advertising, billboard advertising, outdoor media, media agencies, or related advertising platforms is highly preferred.

Candidates without relevant Media/Advertising industry experience will not be considered.

Proven track record of driving revenue growth, organizational performance, operational efficiency, and strategic execution.

Experience leading multiple business functions, including Commercial, Operations, Finance, Administration, and Creative & Innovation.

Strong track record of implementing governance frameworks, operational controls, business processes, and performance-management systems.

Demonstrated ability to translate corporate strategy into actionable business plans and measurable organizational results.

Experience managing senior-level stakeholders, strategic partnerships, regulatory relationships, and major client engagements.

Strong commercial acumen and understanding of revenue generation, profitability, business development, and market expansion.

Education

Bachelor\'s degree in Business Administration, Marketing, Engineering, Social Sciences, Management, or a related field.

MBA or relevant postgraduate qualification is strongly preferred.

Professional certifications in Strategy, Operations Management, Project Management, Leadership, Corporate Governance, or Business Administration will be an added advantage.

Important: Direct and demonstrable experience within the Media/Advertising industry is a mandatory requirement. Candidates with extensive operational or executive experience in unrelated industries but without relevant Media/Advertising industry experience will not be considered.

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Minimum qualifications

BA/BSc/HND , MBA/MSc/MA

How to apply

Interested and qualified candidates should forward their CV to: bradfieldforms@gmail.com using the position as subject of email.

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