Copywriters

About The Role:

We are looking for a fast, creative, conversion-focused Copywriter who can turn Dokitami\'s products, programmes, clinical expertise, and client experiences into copy that captures attention, communicates value, builds trust, educates, addresses objections, generates leads, and improves conversion.

This is not just writing that sounds good. This is copy that communicates, persuades, and performs.

Core Responsibilities:

Facebook and Instagram ads, static ad copy, video ad scripts, UGC scripts

Landing pages, sales pages, website copy, product pages

Email campaigns, WhatsApp campaigns, SMS campaigns

Blog content, social media copy, captions, headlines, hooks, CTAs, product descriptions

Promotional campaigns, offer launches, retargeting campaigns, educational content, lead-generation campaigns

Printed marketing materials, partner marketing materials, internal marketing communications

What You Will Do:

Understand the objective before you write: What are we selling? Who are we speaking to? What problem do they have? What action do we want them to take?

Research the audience, offer, sales feedback, reviews, testimonials, FAQs, objections, and customer language

Find the angle: Problem -> Audience -> Angle -> Message -> Variations -> Test -> Learn -> Improve

Write multiple variations for testing hooks, headlines, problems, audiences, offers, CTAs, lengths, formats, emotional angles

Collaborate with Designers, Video Team, Content Creators, Medical Communications, Media Buying, Sales & Communication

Maintain a copy library of winning ads, hooks, scripts, landing pages, emails, offers, testimonials, FAQs, and objection responses

Self-edit for clarity, accuracy, brand consistency, and CTA strength before submission

This Role Is Perfect For You If:

You write quickly and clearly, without fluff

You understand customer psychology, direct-response, and conversion

You can write for ads, landing pages, emails, WhatsApp, SMS, video scripts, and social in one day

You can take feedback, revise fast, and improve from performance data CTR, CPL, conversion, lead quality

You understand healthcare copy must be accurate No fabricated medical claims, statistics, testimonials, or product capabilities. When verification is needed, you flag it for Medical Review

You are AI-proficient You use AI for research, ideation, headline generation, variations, editing, and structuring, but you own the final output. AI is a tool, not a replacement for judgement

You are reliable, responsive on Slack, and you manage your own deadlines. You communicate before a deadline is at risk

Requirements:

Proven experience in direct-response copywriting / performance marketing copy (health & wellness is a plus)

Strong portfolio showing ads, landing pages, emails, and scripts that drove leads/sales

Excellent written English, grammar, and attention to detail

Strong research ability and commercial awareness

Ability to work fully remote, Monday to Saturday, with reliable internet, backup power, laptop, and Slack access

Ownership mindset: How can I make this perform better? Not just I submitted the copy, so my job is finished

Performance Is Measured By:

Output + Quality + Speed + Reliability + Business Impact

Number of deliverables, turnaround time, deadline adherence, revision rate, accuracy, brand consistency, creativity of angles/hooks, and where attributable CTR, CPL, conversion, lead quality, sales performance.

Success in This Role:

A successful Dokitami Copywriter understands: Customer Psychology + Research + Creativity + Brand + Healthcare Accuracy + Commercial Strategy + Speed

They understand the customer deeply. They write quickly. They communicate clearly. They develop multiple angles. They accept feedback. They learn from performance data. They continuously improve.

Their job is not simply to write words. Their job is to help Dokitami communicate its value in a way that causes the right audience to pay attention, understand, trust, and take action.

Understand -> Research -> Find the Angle -> Write -> Self-Edit -> Verify -> Submit -> Test -> Learn -> Improve

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified candidates should forward their CV to: jobs@dokitami.com using the position as subject of email.

Similar open roles

• Marketing OfficerBiomedical Ltd · Kwara
• Junior Social Media ManagerMyJobMag Limited · Lagos
• MarketerFMR AGENCY · Lagos
• Marketing PersonnelLinkway Construction Limited · Nigeria
• Branding, Marketing & Communications ManagerIfeanhealth Nigeria Limited · Lagos
• Social Media ManagerIfeanhealth Nigeria Limited · Lagos