Department: Commercial/Sales
Reports To: Sales & Marketing
Location: Nairobi, Kenya
Employment Type: Full-Time
About the Role
We are looking for a Data Analyst that will turn business data into clear, actionable insights that support sales growth, distribution, marketing effectiveness and better decision-making. The ideal candidate understands the FMCG environment, including sales performance, distribution, retail execution, SKU performance, pricing, promotions, market trends and consumer behaviour and can translate numbers into practical recommendations for the business.
Key Responsibilities
1. Sales & Commercial Analysis
• Track and analyse sales performance by region, territory, distributor, outlet, SKU and channel.
• Identify sales trends, growth opportunities and underperforming areas.
• Analyse BB Bread's performance against targets and previous periods.
• Provide insights on volumes and distribution
• Identify opportunities to improve sales and market penetration
2. Distribution & Route-to-Market Analysis
• Analyse distributor performance and effectiveness
• Track product availability, distribution coverage and outlet penetration
• Identify gaps in distribution and areas with potential for expansion.
• Analyse performance across different retail environments, including kiosks, dukas, supermarkets and other outlets.
• Support the business in identifying priority territories and markets.
3. SKU & Product Performance
• Monitor performance of different BB Bread SKUs
• Identify fast- and slow-moving products
• Analyse SKU performance by geography, channel and outlet type
• Provide insights to support decisions around product focus, pricing and distribution..
4. Reporting & Dashboards
• Develop and maintain regular sales and commercial performance dashboards
• Produce weekly and monthly performance reports
• Automate recurring reports where possible
• Ensure data is accurate, consistent and presented in an easy-to-un
5. Cross-Functional Responsibilities
The Data Analyst will work closely with: Marketing, Trade Marketing, Sales, Finance, Production, Distribution/Logistics departments to gather and interpret data across various functions.
Qualifications
Required
• Bachelor's degree in:
o Data Analytics
o Business Analytics
o Statistics
• Minimum of 3 years working in a related job
• Strong skills in Power BI and Excel
• Strong analytical and problem-solving skills.
• Experience working with large datasets.
• Ability to interpret data and give detailed reports.
• Ability to create dashboards and reports.
• Strong understanding of business KPIs.
Preferred
• Knowledge of SQL.
• Experience with ERP systems.
• Experience with FMCG, manufacturing, retail or distribution.
• Experience with sales/distribution analytics.
• Knowledge of statistical analysis.
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