At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Nairobi, Kenya
- How to apply
- On myjobmag.co.ke, where the employer takes applications.
- Similar roles
- 152 other open Marketing & Communications roles on the Kenya board right now.
- This employer
- Bridge Talent Management has 13 open roles on RezSync.
Key Responsibilities
Develop and implement digital marketing strategies aligned with customer acquisition, sales, and revenue targets.
Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X.
Plan and execute digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
Create engaging digital content, including short-form videos, graphics, photography, carousels, blogs, and promotional materials.
Develop and manage content calendars and marketing campaigns targeting parents, learners, schools, and other education stakeholders.
Drive lead generation through targeted campaigns, audience segmentation, retargeting, and conversion optimisation.
Monitor and manage paid advertising budgets, ensuring efficient customer acquisition costs and measurable returns on advertising spend.
Manage influencer and content creator partnerships, including sourcing, briefing, coordination, and performance tracking.
Improve website visibility and traffic through search engine optimisation (SEO), keyword research, and landing page optimisation.
Develop and execute email and WhatsApp marketing campaigns to nurture leads, encourage engagement, and drive assessment purchases.
Monitor social media engagement, respond to customer enquiries, and ensure potential sales leads are promptly referred to the sales team.
Track and analyse campaign performance using relevant digital analytics and advertising tools.
Prepare regular marketing performance reports covering leads, conversions, customer acquisition costs, campaign performance, and revenue contribution.
Work closely with the sales team to align marketing campaigns with business development and revenue objectives.
Conduct market and competitor research to identify emerging trends, customer needs, and new marketing opportunities.
Ensure consistency in brand messaging and visual identity across all digital platforms and marketing materials.
Ensure appropriate consent and safeguarding standards are observed when creating content involving learners and minors.
Requirements & Qualifications
Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Media, Design, Business, or a related field.
At least 4 years of proven experience in digital marketing, with hands-on experience in campaign management and content production.
Demonstrated experience managing social media platforms and developing effective digital marketing strategies.
Strong videography, photography, graphic design, and video editing skills.
Proven experience managing paid advertising campaigns, particularly Meta Ads and Google Ads.
Demonstrated ability to generate leads, drive conversions, and achieve measurable marketing results.
Proficiency in Google Analytics 4, Meta Ads Manager, Google Ads, Google Search Console, and relevant content creation tools.
Experience in SEO, email marketing, WhatsApp marketing, and digital lead generation.
Strong analytical and reporting skills, including the ability to track campaign performance, customer acquisition costs, and return on advertising spend.
Excellent written and verbal communication skills in English and Kiswahili.
A strong portfolio demonstrating previous digital marketing campaigns, content creation, and measurable results.
Added Advantage
Experience in EdTech, education, career guidance, digital platforms, or subscription-based services.
Experience marketing to parents, teenagers, students or educational institutions.
Familiarity with the Kenyan education system, including CBE, KJSEA, KCSE, and KUCCPS.
Experience managing influencer and content creator partnerships.
Knowledge of motion graphics, animation, and advanced video editing.
Own camera and content production equipment.
Key Competencies
Strong digital marketing and campaign management skills.
Excellent creativity, storytelling, and content development abilities.
Commercial awareness and a results-oriented mindset.
Strong analytical, reporting, and problem-solving skills.
Ability to translate marketing activities into measurable business outcomes.
Excellent communication and interpersonal skills.
Strong organisational and time management skills.
Ability to work independently and deliver quality work with minimal supervision.
Attention to detail and brand consistency.
Professionalism, integrity, and discretion when working with children and young people.
go to method of application »
Minimum qualifications
BA/BSc/HND , Diploma
How to apply
Use the link(s) below to apply on company website.
Digital Marketing Executive
Sales Executives - 10 Posts
https://www.myjobmag.co.ke/apply-now/1385583
Similar open roles
- Marketing ManagerUnga Holding · Nairobi
- Head of Marketing - Shared ServicesPlatcorp Group · Nairobi
- Segment and Proposition ManagerAbsa Bank Limited · Nairobi
- Senior Communications & PR CoordinatorFanisi HR Solutions · Nairobi
- Brand Manager (Dial-A Delivery Marketplace) at Kutuma Kenya LimitedKutuma Kenya Limited · Nairobi
- Marketing SpecialistTwyford Tile · Nairobi
Get applications like this ready in minutes.
Set up your search once. RezSync matches you to open roles like this one and writes a cover letter for each from your CV. Roles that take applications on myjobmag.co.ke need one link from you; where employers take email applications, RezSync sends them for you.
More applications for less effort. Employers decide who they interview; RezSync does not guarantee a job.
Prefer to apply yourself? Apply on myjobmag.co.ke