Digital Marketing & Lead Generation Officer

Our client is seeking a proactive and commercially minded Digital Marketing & Lead Generation Officer to support the growth of its technology solutions business. The successful candidate will be responsible for building market awareness, generating qualified business leads and supporting the sales team in converting prospects into customers.

The role combines digital marketing, content creation, outbound prospecting and customer engagement, with a strong focus on B2B technology solutions, including ERP systems, SaaS products and business applications. We are looking for someone who understands how to market technology products to businesses and can translate technical product capabilities into compelling messages that attract potential customers.

Key Responsibilities

1. Digital Marketing & Brand Awareness

Develop and execute digital marketing campaigns to increase awareness of company products and services.

Manage the company's LinkedIn and other relevant social media platforms, creating engaging, professional content for business audiences.

Develop marketing materials, including product descriptions, promotional content, email campaigns and sales presentations.

Create compelling copy that communicates the value of ERP systems, SaaS applications and other business technology solutions.

Monitor digital campaign performance and recommend improvements to increase engagement and lead generation.

2. Lead Generation & Prospecting

Identify and research prospective business clients across targeted sectors, particularly manufacturing, distribution and other businesses requiring enterprise technology solutions.

Generate qualified leads through LinkedIn, email outreach, online research, referrals and targeted campaigns.

Conduct outbound calls and follow up with prospective clients to introduce company products and services.

Qualify prospects based on their business needs, purchasing interest and potential fit for company solutions.

Schedule product demonstrations and sales meetings for the sales team.

Maintain accurate prospect records and follow-up activities in the company's CRM.

3. Sales & Marketing Coordination

Work closely with the Sales Manager to develop targeted campaigns for priority customer segments.

Support the preparation of sales proposals, product presentations and customer communications.

Follow up on leads generated through marketing campaigns and ensure timely handover to the sales team.

Track campaign conversions and identify opportunities to improve lead quality.

Gather market intelligence on competitors, customer needs and emerging technology trends.

Qualifications & Experience

Required

Bachelor's degree or diploma in Marketing, Business Administration, Communications or a related field.

2 - 4 years of experience in digital marketing, B2B lead generation, business development or technology sales support.

Previous experience marketing or selling technology products, SaaS applications, ERP solutions or web-based business applications.

Experience with digital marketing, LinkedIn prospecting, email campaigns and outbound customer engagement.

Strong copywriting, communication and presentation skills.

Experience using CRM systems such as Zoho, HubSpot or similar platforms.

Ability to independently generate and follow up on leads.

Preferred

Prior exposure to ERP systems such as Odoo, SAP Business One

Experience working with a technology company or B2B software solutions provider.

Familiarity with the purchasing needs of manufacturing, distribution or supply chain businesses.

Experience supporting technology product demonstrations and campaigns.

Key Skills & Attributes

Strong written and verbal communication

Commercial awareness and customer orientation

Confidence in making outbound calls and engaging business decision-makers

Creativity and strong content development skills

Self-motivation, organisation and follow-through

Results-driven approach to marketing and lead generation

Key Performance Indicators

Number of qualified leads generated monthly

Number of sales meetings and product demonstrations booked

Marketing-generated pipeline opportunities

Lead-to-meeting conversion rate

Campaign performance and prospect engagement

Timely follow-up and CRM data accuracy

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