At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Lagos, Nigeria
- How to apply
- Directly to the employer by email. The address is in the listing below.
- Similar roles
- 222 other open Marketing & Communications roles on the Nigeria board right now.
Key Responsibilities
Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media advertising (Meta, LinkedIn, X, TikTok), and Google Ads.
Performance Tracking & Analytics: Monitor and analyze key performance metrics using tools like Google Analytics, Meta Business Suite, and SEO software to measure campaign ROI and growth.
Lead Generation & Conversion: Optimize user funnels and landing pages to maximize conversion rates and lower acquisition costs.
Content Strategy Collaboration: Work closely with copywriters and graphic designers to create engaging, culturally relevant digital content tailored to audiences across Nigeria.
Social Media Growth: Oversee daytoday community engagement, scheduling, and reputation management across all corporate social channels.
Market Research & Trends: Stay ahead of emerging digital marketing trends, algorithm updates, and competitor strategies within the Nigerian tech and business ecosystem.
Qualifications & Requirements
Experience: 4+ years of handson digital marketing experience, preferably within an agency, ecommerce, or corporate setting.
Education: Bachelor’s degree in Marketing, Communications, Business Administration, Computer Science, or a related field.
Technical Proficiency: Demonstrated expertise with Google Analytics, Google Ads, Meta Ads Manager, and SEO/SEM best practices. Certifications (e.g., Google Ads, HubSpot) are a strong plus.
Analytical Mindset: Ability to translate complex data into actionable marketing strategies and regular performance reports.
Local Market Insight: Strong understanding of consumer behavior, digital trends, and media habits in the Nigerian market.
Soft Skills: Excellent project management, communication, and problemsolving abilities with a collaborative team spirit. Influencer marketing, Social Media growth, Account growing strategies, and knowledge of viral trends.
go to method of application »
Minimum qualifications
BA/BSc/HND
How to apply
Interested and qualified candidates should send their CV to careers@barnksfortegroup.com
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