Key Responsibilities
Digital Strategy Development
Develop and execute annual digital marketing strategies.
Create monthly and quarterly digital campaign plans.
Align digital activities with overall marketing objectives.
Social Media Management
Manage all company and brand social media accounts.
Create and oversee content calendars.
Schedule and publish content across platforms.
Monitor audience engagement and community interactions.
Content Marketing
Lead the development of digital content strategies.
Coordinate graphic design, video production, copywriting, and campaign content.
Ensure content reflects each brand's unique personality and positioning.
Paid Advertising Management
Plan and manage digital advertising budgets.
Execute campaigns on:
Meta Ads
Google Ads
TikTok Ads
YouTube Ads
LinkedIn Ads
Monitor campaign performance and optimize ROI.
Influencer & Ambassador Management
Identify and engage influencers and brand ambassadors.
Negotiate collaborations and campaign deliverables.
Measure influencer campaign performance.
Website & E-Commerce Management
Manage website updates and content.
Optimize user experience and SEO performance.
Support online sales initiatives and lead generation.
Analytics & Reporting
Monitor digital performance metrics.
Prepare weekly and monthly reports.
Analyze consumer behavior and recommend improvements.
Reputation & Community Management
Respond to customer inquiries and online feedback.
Manage online brand reputation.
Escalate customer concerns appropriately.
Market Intelligence
Monitor competitor activities.
Track industry trends and consumer insights.
Recommend innovative digital opportunities.
Key Performance Indicators (KPIs)
Growth Metrics
Follower growth rate
Website traffic growth
Reach and impressions
Engagement Metrics
Engagement rate
Video views
Community response time
Business Metrics
Lead generation targets
Campaign ROI
Online sales contribution
Cost per acquisition (CPA)
Brand Metrics
Brand awareness growth
Share of voice
Sentiment analysis scores
Qualifications
Education: Bachelor's Degree in Marketing, Digital Marketing, Communications, Public Relations,Business Administration, or related field or have genuine interest and skill in these fields.
Experience: Minimum 1 year experience in Digital Marketing or Social Media Management.
FMCG experience preferred.
Proven experience managing multiple brands simultaneously.
Technical Skills
Strong knowledge of:
Meta Business Suite
Google Analytics
Google Ads
SEO & SEM
TikTok Business Center
LinkedIn Campaign Manager
Email Marketing Platforms
CRM Systems
Social Media Analytics Tools
Competencies
Strategic thinking
Content marketing expertise
Data analysis
Project management
Communication skills
Creativity and innovation
Consumer behavior understanding
Stakeholder management
Success Profile
The ideal candidate is a digitally savvy marketer who can transform Lexta's brands into category leaders through innovative digital campaigns, strong community engagement, data-driven decision-making, and measurable business results.
They must be capable of managing multiple consumer brands while driving growth, visibility, and customer loyalty across Ghana and other target markets.
Location
: Accra, Ghana
Salary
: – Ghc 1500 -Ghc 2,500
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