Role Purpose
The Fixed Base Management and Commercial Performance Manager will ensure that a fixed operational base runs efficiently and delivers against its revenue, profitability and growth targets.
Key Responsibilities
Responsible for understanding and communicating on the health of the Fixed customer
Full ownership of all customer engagement channels (including e-mail marketing planning and execution) to drive stickiness and to increase campaign and proposition results
Identify opportunities to grow the customer base into valuable customer segments and serve as the SPOC on all base analytics.
Responsible to provide the business with regular and up-to-date customer insight with relevant KPIs to enable more effective decision making.
Ensure data, insight and results are communicated to key stakeholders and the wider business and providing advice on learnings and how to improve going forward.
Manage all customer segment and campaign analysis and reporting. Ensure the production of regular reports on Business KPI performance.
Supervise and prioritisation of Base Management campaigns and wider propositions development roadmap in the Fixed Business
Partner with other stakeholders including Sales, Marketing, Finance, and Customer Experience teams, provide clarity on performance expectations and targets. Influence stakeholders through data‑led insights and recommendations and act as a central performance interface across commercial functions
Translate commercial strategy into measurable base performance targets, support planning, forecasting, and performance review cycles. Track benefits realization from commercial initiatives and ensure adherence to commercial policies, controls, and governance frameworks
Responsible for the development of Telecel Fixed broadband Loyalty Programme; strategy, implementation, performance and optimisation
Create and update ad hoc and regular base performance reports
Works with other stakeholders, including Customer Experience and Relationship management teams to ensure operational execution excellence of all campaigns and propositions.
Who we are looking for (Qualifications, Competencies – Skills & Behaviours )
Required
Minimum of a degree (Marketing, mathematics or finance or related field would be beneficial with at least 2 years’ experience in a commercial/CVM role)
Advanced competence with Microsoft Office Suite especially Excel, Access, PowerPoint
Experienced with Analytics tools (e.g. Tableau and SQL)
Nice-to-Have
Ability to show thought-leadership and take initiative with little supervision and direction
Proven stakeholder management and collaborative working ability
Problem-solving and analytical skills to develop business cases and interpret performance data.
Ability to anticipate and respond to trends and changes in the industry, technology capabilities and customer preference to drive Telecel’s strategic position in the marketplace.
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