JOB PROFILE
Reports To: Director and Media Board Chair.
Location: Nairobi Office
Employment Type: Full-Time
CORE PURPOSE OF THE ROLE
To provide visionary leadership and operational excellence across MBCI Media by maximizing operational efficiency while maintaining high-quality content and growing audience reach across TV, radio, and digital platforms.
KEY RESPONSIBILITIES
1. Strategy & Growth
• Develop and execute a 5-year strategic plan aligned with the organization’s vision.
• Drive audience growth across TV, radio, and digital channels (social media, streaming, web).
• Lead digital transformation initiatives, including monetization of online platforms.
• Identify new revenue streams (advertising, partnerships, content licensing, events).
• Monitor industry trends and position MBCI competitively in the evolving media landscape.
• Expand market share regionally and internationally where applicable.
2. Operations Management
•Oversee end-to-end media operations (content production, programming, broadcasting, publishing).
•Ensure efficient daily scheduling across TV, radio, and digital platforms.
•Optimize workflows to improve cost-efficiency and turnaround time.
•Maintain high standards of content quality, compliance, and brand consistency.
•Implement systems, tools, and processes to enhance operational performance.
3. Leadership & People Management
•Provide strong leadership to department heads (Programming, Production, Sales, Marketing, Digital, Finance, HR).
•Recruit, mentor, and retain high-performing talent across the organization in consultation with relevant offices.
•Foster a high-performance culture driven by accountability, creativity, and innovation.
•Ensure compliance with labor laws, media regulations, internal policies and professional best practices.
•Drive organizational alignment with company vision and values.
4. Financial Management
• Develop and manage annual budgets and forecasts.
• Take full ownership of P&L performance across all business units.
• Drive revenue growth and profitability through strategic initiatives.
• Monitor financial performance and implement corrective actions where necessary.
• Ensure efficient allocation of resources and cost control.
5. Commercial & Revenue Growth
• Lead advertising sales strategy and partnership development.
• Build relationships with key clients, sponsors, and media buyers.
• Oversee monetization across platforms (TV ads, radio ads, digital ads, sponsored content).
• Explore innovative revenue models such as subscriptions, pay-per-view, and branded content.
6. Content & Brand Oversight
• Ensure all content aligns with brand identity, audience preferences, and regulatory standards.
• Balance editorial integrity with commercial objectives.
• Champion innovative and engaging content formats.
• Drive audience engagement through data-driven content strategies.
7. Governance & Compliance
• Ensure compliance with media regulations, licensing requirements, and broadcasting standards.
• Provide regular performance reports to the Board of Directors.
• Manage risk and ensure strong internal controls.
KEY PERFORMANCE INDICATORS (KPIs)
• Revenue growth (%) across TV, radio, sales & marketing and digital
• Profitability (EBITDA / Net Profit)
• Audience growth (ratings, listenership, online engagement)
• Digital revenue contribution (% of total revenue)
• Cost efficiency ratios
• Staff productivity and retention rates
• Successful execution of strategic initiatives
QUALIFICATIONS & EXPERIENCE
• Bachelor’s degree in Business, Media, Communications, or related field (MBA or equivalent is a strong advantage)
• 10–15+ years of experience in media, broadcasting, or digital platforms
• At least 5+ years in senior leadership (GM, COO, Director level)
• Proven track record in P&L management and revenue growth
• Strong understanding of TV, radio, and digital media ecosystems
• Experience in digital transformation and content monetization
KEY COMPETENCIES
• Strategic thinking & execution
• Strong financial acumen
• Leadership and people development
• Innovation and adaptability (especially in digital media)
• Excellent communication & stakeholder management
• Data-driven decision making
PERSONAL ATTRIBUTES
• Visionary and forward-thinking
• High integrity and accountability
• Results-oriented with a growth mindset
• Resilient and able to thrive in a fast-paced environment
• Passion for media, storytelling, and audience engagement
WHAT SUCCESS LOOKS LIKE (FIRST 12 MONTHS)
• Clear and executed strategic roadmap
• Improved operational efficiency and cost optimization
• Measurable growth in audience and revenue
• Strengthened digital presence and monetization
• High-performing, aligned leadership team
Interested and qualified applicants can send their resume and scanned copies of professional / academic credentials to hr@ksfchurch.com before or by 16th October 2026 citing the job title General Manager – as the subject of the title
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