Graphic & Motion Designer

Responsibilities:

Graphic Design and Branding: Create high-quality visuals for advertisements, social media, brand campaigns, product promotions, vendor acquisition, and corporate communications. Maintain consistent brand identity across all products.

Motion Graphics and Video Production: Create animated advertisements, promotional videos, product explainers, motion graphics, and short-form videos for Instagram Reels, TikTok, YouTube Shorts, and other digital platforms.

Performance Marketing Creatives: Design engaging static and video ads for Google Ads, Meta Ads, TikTok Ads, and other platforms. Develop creative variations for A/B testing and improve designs using campaign performance insights.

Marketing and Product Assets: Create visuals for landing pages, lead magnets, email campaigns, customer and vendor acquisition, partnerships, and product launches.

Content Creation and Collaboration: Turn marketing briefs into compelling visual concepts, storyboards, and finished assets. Collaborate with marketing, content, and product teams.

Creative Optimisation: Adapt designs and videos to different platforms, audiences, and campaign objectives. Incorporate feedback and continuously improve visual engagement.

Creative Delivery and Asset Management: Manage multiple projects, organise editable source files, and deliver approved assets according to deadlines and the marketing calendar.

Requirements:

3–5 years of professional experience in graphic design, motion graphics, video editing, or related creative roles.

Strong proficiency in Adobe Photoshop, Illustrator, After Effects, and Premiere Pro.

Working knowledge of Figma, Canva, CapCut, or equivalent creative tools.

Excellent understanding of typography, layout, colour theory, animation, composition, and visual storytelling.

Proven experience creating static and motion graphics for paid advertising and social media.

Ability to produce engaging short-form videos, animated text, transitions, visual effects, and promotional content.

Strong understanding of branding, digital advertising formats, and conversion-focused design.

Experience collaborating with marketing teams, interpreting creative briefs, and meeting tight deadlines.

Excellent attention to detail, creativity, communication, and time-management skills.

Experience with AI-assisted creative tools and 3D software such as Blender or Cinema 4D is an advantage.

Experience in technology, SaaS, e-commerce, fintech, or digital marketing is an advantage.

A strong portfolio demonstrating both graphic design and motion graphics expertise is mandatory.

Key Performance Indicator (KPIs):

On-Time Delivery: At least 90% of agreed deliverables completed on schedule.

Creative Output: Number of approved, campaign-ready static and motion assets delivered against the marketing calendar.

Advertising Performance: Click-through rates, conversion rates, and engagement of individual creatives, assessed alongside campaign data.

Motion Content Performance: Video engagement, watch time, and completion rates.

Brand Consistency and Quality: Adherence to brand guidelines, creative quality, and approval standards.

Creative Experimentation: New concepts, creative variations, and iterations delivered for campaign testing.

Note: Performance targets will be agreed based on campaign requirements, approved creative briefs, and marketing objectives.

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