Head, Field Marketing & Merchant Acquisition

Job Summary

We are currently hiring on behalf of a leading Microfinance Bank seeking a highly experienced, commercially driven and results-oriented professional to fill the position of Head, Field Marketing & Merchant Acquisition.

The successful candidate will provide strategic leadership for the bank's field marketing, merchant acquisition and field sales operations.

He/she will be responsible for driving merchant network expansion, increasing POS terminal deployment, strengthening merchant relationships, growing transaction volumes and delivering sustainable business growth.

Responsibilities

Field Marketing & Business Development:

Develop and execute strategic field marketing and business development plans to drive market penetration, merchant acquisition and revenue growth.

Identify new business opportunities and expand the bank's merchant network across Lagos and other strategic markets in Nigeria.

Drive targeted marketing campaigns to increase awareness, adoption and utilisation of the bank's POS and payment solutions.

Identify high-potential commercial locations and develop effective strategies for market expansion.

Merchant Acquisition & POS Deployment:

Lead merchant acquisition, onboarding, registration and activation across supermarkets, restaurants, pharmacies, hotels, petrol stations, retail outlets and other commercial establishments.

Drive POS terminal deployment and ensure effective utilisation by newly acquired merchants.

Develop strategies to attract high-volume merchants and businesses with significant transaction potential.

Build and maintain strategic relationships with business owners, merchants, corporate clients and commercial partners.

Monitor merchant transaction activities and implement initiatives to improve transaction volumes and merchant retention.

Field Sales Team Leadership & Management:

Recruit, train, develop and supervise field marketing officers, sales executives, team leads and regional supervisors.

Build and manage a high-performing field sales structure capable of delivering the bank's acquisition and revenue targets.

Establish individual and team sales targets, performance indicators and productivity benchmarks.

Monitor daily, weekly and monthly sales activities and ensure consistent achievement of assigned targets.

Provide leadership, coaching, mentorship and performance management to improve team effectiveness and productivity.

Merchant Relationship Management & Retention:

Develop and implement merchant engagement and retention strategies to strengthen existing business relationships.

Ensure prompt resolution of merchant complaints and operational challenges.

Identify opportunities to cross-sell and upsell additional banking products and payment solutions.

Monitor merchant satisfaction, retention levels and transaction activities to minimise inactive and dormant accounts.

Requirements

Bachelor's Degree or HND in Business Administration, Marketing, Banking and Finance, Economics, Sales Management or a related discipline.

Must have Minimum of 7- 10yearsrelevant professional experience in sales, marketing, business development, merchant acquisition in thefinancial Sector must preferred Banking.

Must have substantial experience working within a commercial bank, Microfinance bank, Fintech company, payment service provider or related financial services organisation.

Must possess proven hands-on experience in merchant acquisition, POS terminal deployment, merchant onboarding and electronic payment solutions.

Candidates with experience in the following roles are encouraged to apply:

Head of Merchant Acquisition

Head of Field Sales

Head of Agency Banking

IF You do not have experience in these roles, please do not bother applying.

Remuneration

Monthly Salary: N750,000 – N950,000

HMO

Pension

Allownces

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified candidates should send their CV to: careers@igpl.com.ng & chidera.simon@igpl.com.ng using the Job Title as the subject of the email.

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