Head of Business Development & Growth(Property& Real Estate) at CDL Human Resource

Role Purpose

The Head of Business Development & Growth will lead the company’s growth strategy across Marketing, Revenue & Data, and Business Development. The role oversees the full sales and revenue funnel, from lead generation and conversion to revenue growth, strategic partnerships, client retention, and property portfolio expansion.

Key Responsibilities

Growth Strategy & Planning

Develop annual and quarterly growth plans aligned with company priorities and budgets.

Set and monitor targets for revenue, occupancy, leads, conversions, partnerships, and portfolio growth.

Oversee the sales funnel from lead generation through conversion and retention.

Review performance, identify gaps, and present forecasts and recommendations to the CEO.

Marketing & Customer Acquisition

Lead brand visibility, lead generation, and customer acquisition strategies.

Oversee SEO implementation and marketing campaigns.

Ensure marketing activities support bookings, occupancy, client acquisition, and portfolio growth.

Monitor campaign performance, lead conversion rates, and customer acquisition costs.

Revenue & Commercial Performance

Set and monitor revenue, occupancy, Average Daily Rate (ADR), Revenue per Available Room (RevPAR), and distribution channel targets.

Ensure pricing strategies respond to demand, seasonality, and market conditions.

Review revenue forecasts, booking trends, promotions, and portfolio performance.

Develop recovery plans for underperforming units and improve portfolio returns.

Business Development, Strategic Partnerships & Market Expansion

Build relationships with corporates, NGOs, relocation agencies, property agents, landlords, developers, and other strategic partners.

Develop strategies to acquire viable properties, new clients, additional units, and commercial partnerships.

Identify opportunities to expand into new locations, property segments, and customer markets.

Lead strategic pitches, negotiations, and high-value commercial engagements.

Set and monitor targets for leads, partnerships, signed agreements, and portfolio growth.

Client Retention & Revenue Expansion

Develop strategies to increase client retention, repeat bookings, referrals, renewals, and additional revenue.

Use client feedback and lost opportunities to improve the company’s offering.

Align the growth functions around shared targets and priorities.

Resolve cross-departmental challenges and escalate significant commercial risks to the CEO.

Qualifications & Experience

Bachelor’s degree in Business, Marketing, Sales, Commerce, Hospitality, Real Estate, or a related field.

At least 8 years of overall professional experience, including 3–4 years working within a marketing agency

Demonstrated leadership experience in business development, commercial growth, sales, marketing, revenue management, or related functions.

Strong capabilities in business development, strategic partnerships, commercial growth, and translating marketing and commercial strategies into measurable business results.

Proven ability to manage sales pipelines, interpret performance data, develop practical growth plans, and drive revenue growth.

Experience in hospitality, property management, real estate, or serviced apartments is an advantage.

Proven ability to negotiate, influence stakeholders, and secure high-value commercial agreements.

Core Competencies

Strategic thinking and business planning

Commercial judgement and revenue growth

Sales funnel and pipeline management

Data analysis, forecasting, and performance reporting

Marketing strategy and customer acquisition

Leadership and cross-functional team management

Business development and strategic partnership building

Negotiation and stakeholder management

Client relationship management and retention

Problem-solving and data-driven decision-making

FEMALES ARE ENCOURAGED TO APPLY

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