At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Rivers, Nigeria
- How to apply
- Directly to the employer by email. The address is in the listing below.
- Similar roles
- 160 other open Marketing & Communications roles on the Nigeria board right now.
We are looking for a commercially driven and strategic Head of E-Business to lead our B2C marketing and digital growth initiatives, strengthen brand visibility, build customer trust and drive customer acquisition, engagement and revenue growth.
Key Responsibilities
Develop and execute marketing strategies that drive brand awareness, customer acquisition and revenue growth for Osusu.
Lead digital marketing campaigns across social media, paid advertising, SEO, email, SMS and other relevant channels.
Drive app downloads, website traffic, customer registrations, first purchases and repeat transactions.
Build consumer trust through customer education, testimonials, product demonstrations and effective brand communication.
Develop and manage influencer, affiliate, referral and partnership marketing programmes.
Oversee content strategy, social media management, brand positioning and campaign execution.
Identify customer acquisition opportunities and develop strategies to improve conversion, retention and customer reactivation.
Work closely with Product, Sales, Customer Experience and Operations teams to improve the customer journey.
Lead and coordinate the E-Product and Marketing teams, setting targets, monitoring performance and ensuring accountability.
Monitor marketing budgets, campaign performance, customer acquisition costs and revenue contribution.
Prepare regular performance reports and provide actionable insights to management.
Requirements and Qualifications
Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Media or a related discipline.
2–3 years of relevant experience in digital marketing, growth marketing, brand management or e-commerce marketing.
At least 2–3 years of experience leading a marketing team or managing cross-functional projects.
Proven experience developing and executing successful digital marketing and customer acquisition strategies.
Demonstrable experience in paid advertising, influencer marketing, affiliate programmes and digital partnerships.
Strong understanding of e-commerce, consumer behaviour, conversion optimisation and customer retention.
Experience using digital analytics, CRM and marketing performance tools.
Excellent leadership, communication, analytical and project management skills.
Ability to translate marketing activities into measurable business results.
Experience in e-commerce, fintech, FMCG, retail or other customer acquisition-driven businesses will be an added advantage.
Only shortlisted candidates will be contacted.
Join Pack'N'Pay and be part of the team shaping the future of digital commerce!
Minimum qualifications
BA/BSc/HND
How to apply
Interested and qualified candidates should forward their CV to: hr@packnpay.com.ng using the position as subject of email.
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