Logbook Sales Manager -Nairobi

Role Overview

The Sales Manager is responsible for

driving sales growth and expanding the company's logbook lending portfolio

across all branches. The role provides strategic leadership to the sales

function by developing and executing sales strategies, leading high-performing

teams, and ensuring the achievement of business targets. Working closely with

Branch Managers and other departments, the Sales Manager monitors product

performance, identifies market opportunities, strengthens customer

relationships, and ensures operational excellence while maintaining a healthy

loan portfolio and delivering exceptional customer service.

Key Responsibilities

1. Sales

Leadership & Business Growth

Develop

and execute sales strategies to achieve organizational and branch sales targets.

Drive

sustainable growth of the logbook lending portfolio by identifying new business

opportunities and expanding the customer base.

Ensure

all branches consistently achieve monthly sales, disbursement, and productivity

targets.

Build

and maintain strong relationships with clients, business partners, referral

networks, and key stakeholders to generate quality business.

Champion

a customer-centric sales culture that delivers exceptional service throughout

the customer journey.

2. Field Sales & Business Development

Lead

and participate in field sales activities to drive business growth across all

branch networks.

Plan,

coordinate, and attend marketing activations, roadshows, exhibitions, and

community outreach initiatives that generate quality leads and increase brand

visibility.

Conduct

regular branch visits to engage Branch Managers, Sales Team Leaders, and Sales

Executives, providing hands-on support to improve sales performance.

Identify

new markets, strategic partnerships, and local business opportunities that

support portfolio growth.

Work

alongside branch teams during key campaigns and activations to ensure

successful execution and achievement of business objectives.

Gather

customer and market intelligence from the field and recommend strategies to

improve competitiveness and product uptake.

3. Team Leadership & Performance

Management

Recruit,

train, mentor, and manage Branch Managers, Sales Team Leaders, and Sales

Executives to build high-performing sales teams.

Set

individual, team, and branch sales targets and monitor performance against

agreed KPIs.

Conduct

regular sales reviews, branch performance meetings, and coaching sessions to

drive continuous improvement.

Identify

skill gaps within the sales teams and implement structured training and

development programs.

Foster

a high-performance culture built on accountability, collaboration, and results.

4. Product Performance & Market

Development

Drive

the growth and performance of the logbook lending product across all branches.

Monitor

market trends, customer feedback, and competitor activities to identify

opportunities for product enhancement and market expansion.

Work

closely with Branch Managers to improve product penetration, customer

experience, and portfolio quality.

Support

the implementation of product campaigns, pricing initiatives, and sales

programs that strengthen business performance.

5. Operational Excellence & Risk

Management

Ensure

all sales operations comply with company policies, procedures, and regulatory

requirements.

Collaborate

with Branch Managers and Collections teams to maintain a healthy loan portfolio

and minimize Portfolio at Risk (PAR).

Monitor

branch operational efficiency and recommend process improvements that enhance

productivity and service delivery.

Support

branches in resolving operational challenges that may impact sales performance

or customer satisfaction.

6. Reporting & Stakeholder Management

Prepare

and present regular sales, portfolio, and branch performance reports to senior

management.

Analyze

sales trends, branch performance, and market insights to inform strategic

decision-making.

Provide

actionable recommendations to improve sales effectiveness, operational

efficiency, and business growth.

Communicate

business priorities, sales initiatives, and performance updates to Branch

Managers and other key stakeholders.

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