Marketing Brand Manager

Job Purpose

To develop and execute the brand and marketing strategy for our health and wellness portfolio, driving brand awareness, professional recommendation, product adoption, revenue and market-share growth. The role translates business objectives and market insights into clear brand plans, campaigns, product launches and pharmacy- and medical-channel programmes.

Key Responsibilities

Brand Strategy and Planning

Develop annual and multi-year brand strategies aligned with our commercial priorities.

Prepare annual brand plans covering target audiences, positioning, channel strategy, product priorities, investment and expected returns.

Define clear value propositions and approved messages for priority brands and products.

Establish measurable brand objectives, implementation timelines and performance indicators.

Pharmacy and Medical-Channel Marketing

Develop programmes for pharmacies, pharmacists, doctors, nutritionists and other healthcare professionals.

Plan pharmacy activations, professional education, medical meetings and customer-engagement initiatives.

Develop sales aids, product guides, point-of-sale materials and approved educational content.

Work with Sales team to prioritize outlets, healthcare stakeholders and geographic opportunities.

Campaign and Content Management

Plan and execute integrated campaigns across pharmacy, medical, digital and consumer touchpoints.

Prepare campaign briefs, messages, creative requirements, execution guidelines and measurement plans.

Coordinate production of marketing materials and ensure consistent brand identity across all channels.

Evaluate campaign performance and optimize activities based on evidence and commercial impact.

Portfolio and Product Launch Management

Lead the marketing workstream for new product and SKU launches.

Develop launch plans covering positioning, audience, pricing input, communication, channel priorities and promotional support.

Coordinate launch readiness across Sales, E-commerce, Supply Chain, Finance and external partners.

Monitor portfolio performance and recommend investment, repositioning, reformulation or rationalization actions.

Market, Consumer and Professional Insights

Analyse category trends, customer behaviour, healthcare-professional needs, competitor activity and pricing.

Commission or conduct appropriate market research and convert insights into practical growth initiatives.

Establish structured field-feedback processes with the Medical Representative and Business Development teams.

Maintain competitor reviews and provide management with clear commercial recommendations.

Marketing Budget and Return on Investment

Prepare and manage the annual marketing budget by brand, channel and activity.

Track expenditure, commitments and performance against approved budgets.

Evaluate expected and actual return on marketing investment and reallocate resources toward stronger opportunities.

Maintain complete documentation for events, samples, media, agencies, materials and trade activities.

Agency and Supplier Management

Prepare effective briefs for creative, digital, research, event, production and printing partners.

Evaluate proposals based on quality, capability, strategic fit, timing and cost.

Manage agency deliverables, timelines, quality and performance.

Ensure marketing materials are reviewed and approved before publication or distribution.

Sales Enablement and Brand Governance

Train and equip the sales team on brand positioning, approved messages, priority products and campaign execution.

Participate in key customer presentations and sales reviews where required.

Maintain an organized library of approved brand assets and ensure consistent use of names, logos and visual standards.

Protect brand reputation and ensure marketing communication is accurate, responsible and aligned with approved product information.

Key Performance Indicators

Brand growth: Revenue growth; priority product performance; market-share improvement where reliable data is available.

Brand-plan delivery: Achievement of annual objectives, milestones and agreed launch or campaign timelines.

Campaign effectiveness: Reach, engagement, lead generation, conversion and attributable sales impact.

Channel development: Pharmacy and healthcare-professional engagement; distribution and recommendation growth.

Innovation and launches: Launch readiness, speed to market, early sales performance and distribution achievement.

Investment efficiency: Budget adherence; return on marketing investment; cost efficiency by activity.

Sales enablement: Quality, adoption and field effectiveness of marketing tools and training.

Brand governance: Consistency, approval compliance and quality of all brand communication.

Qualifications and Experience

Bachelor’s degree in Marketing, Business Administration, Communications, Pharmacy, Nutrition or a related discipline.

A postgraduate marketing or business qualification will be an advantage.

At least four years of relevant marketing or brand-management experience.

Experience in consumer healthcare, pharmaceuticals, vitamins and supplements, nutrition, wellness or FMCG is preferred.

Demonstrated experience developing brand plans, managing campaigns, coordinating launches and controlling budgets.

Experience working with agencies, sales teams and pharmacy or healthcare-professional channels will be a strong advantage.

Qualifications

Bachelors degree in Marketing, Business Administration, Communications, Pharmacy, Nutrition or a related discipline.

A postgraduate marketing or business qualification will be an advantage.

Minimum qualifications

BA/BSc/HND , Postgraduate Diploma

How to apply

Use the link(s) below to apply on company website.

Head of Commercial

Marketing Brand Manager

https://www.myjobmag.co.ke/apply-now/1382319

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