Marketing & Communications Executive (Events & Partnerships)

Role Overview

We are looking for a proactive, commercially minded Events & Partnerships Executive to identify strategic partnership opportunities, drive business leads through industry events and manage marketing initiatives with existing partners.

The role sits at the intersection of business development and marketing, requiring someone who can identify growth opportunities, build relationships with prospective partners, represent WellaHealth at industry events and translate partnerships into measurable business outcomes.

You will be responsible for developing a pipeline of strategic partnership opportunities, identifying and participating in relevant industry events, generating qualified business leads and executing end-to-end co-marketing initiatives with onboarded partners.

The ideal candidate is an excellent relationship builder, a strong project manager and a self-starter who can take initiatives from opportunity identification through execution and performance reporting.

Key Responsibilities

Strategic Partnerships & Business Development

Research and identify strategic partnership opportunities across fintechs, digital platforms, cooperatives, employers, HMOs and other relevant sectors.

Proactively source, prospect and establish relationships with potential partners whose audiences, products or distribution channels align with WellaHealth's business objectives.

Develop partnership proposals, pitch decks and presentations tailored to prospective partners.

Manage partnership conversations from initial outreach and engagement through meetings, negotiations and internal handover for integration or onboarding.

Maintain a structured pipeline of prospective partners, tracking engagement, opportunities, follow-ups and conversion progress.

Identify opportunities for distribution partnerships, product integrations, co-marketing, audience cross-pollination and other strategic collaborations.

Events Management & Lead Generation

Identify and evaluate relevant industry conferences, exhibitions, networking events, trade shows and business forums for WellaHealth's participation.

Develop an events calendar aligned with the company's target markets, partnership priorities and lead generation objectives.

Coordinate end-to-end event participation, including registration, logistics, booth management, collateral preparation, stakeholder engagement and post-event follow-up.

Represent WellaHealth at industry events, actively networking with prospective partners, decision-makers and business stakeholders.

Identify and qualify potential business leads generated through events.

Coordinate post-event engagement to ensure leads are followed up, nurtured and moved towards business conversations.

Track event performance, reporting on attendance, qualified leads, meetings secured, follow-up progress and business opportunities generated.

Partner Marketing & Co-Marketing Execution

Develop and execute end-to-end co-marketing plans with onboarded partners to drive product awareness, customer acquisition, engagement and adoption.

Work with partners to identify joint marketing opportunities, campaign objectives, target audiences, channels and deliverables.

Develop campaign plans, timelines, budgets and execution schedules for partner marketing initiatives.

Monitor campaign performance and prepare reports highlighting reach, engagement, conversions, subscriptions and other relevant KPIs.

Identify opportunities to strengthen existing partnerships through continuous engagement, joint campaigns and new marketing initiatives.

Requirements & Qualifications

Candidates must have completed the National Youth Service Corps (NYSC) program and possess a valid NYSC discharge certificate or exemption certificate, where applicable.

Bachelor's degree in Marketing, Business Administration, Communications, Public Relations or a related field.

2–4 years of experience in partnerships, business development, field marketing, event management or a related role.

Experience identifying and developing business partnerships or managing stakeholder relationships.

Demonstrable experience planning and executing events, exhibitions or industry activations.

Experience managing marketing campaigns or collaborative initiatives with external partners.

Strong project management and execution skills, with the ability to manage multiple initiatives simultaneously.

Excellent written and verbal communication, presentation and negotiation skills.

Strong research, prospecting and business development capabilities.

Ability to develop proposals, presentations, campaign plans and performance reports.

Proficiency in Google Workspace or Microsoft Office; familiarity with CRM and project management tools is an advantage.

Key Competencies

Relationship Management: Ability to build and maintain productive relationships with external stakeholders and business decision-makers.

Commercial Acumen: Understands how partnerships, distribution and marketing initiatives contribute to business growth.

Ownership & Execution: Takes initiatives from planning through implementation without requiring constant supervision.

Project Management: Able to coordinate multiple stakeholders, timelines, deliverables and budgets.

Communication & Negotiation: Confident in pitching ideas, presenting proposals and managing partner conversations.

Analytical Thinking: Able to evaluate performance, interpret results and make data-informed recommendations.

Proactiveness: Consistently identifies opportunities and takes initiative to pursue them.

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified? Go to Wellahealth on docs.google.com to apply

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