Marketing & Reservations Coordinator at Salix Data

Job Description

Marketing & Brand Promotion

Manage SALIX and client-facing social media channels including LinkedIn, Facebook, Instagram, and other approved platforms.

Develop and schedule marketing content including social media posts, newsletters, email campaigns, and promotional materials.

Coordinate digital marketing campaigns designed to generate customer engagement and support client objectives.

Assist in website content updates and optimization activities.

Track marketing performance metrics and prepare campaign reports.

Support lead generation initiatives through digital outreach, email marketing, and customer engagement campaigns.

Coordinate event promotion campaigns and pre-event communications.

Work with internal stakeholders to develop marketing assets and communication materials.

Monitor social media engagement and respond to inquiries where appropriate.

Research marketing trends, competitor activities, and opportunities to improve brand visibility.

Support the development and maintenance of marketing calendars and campaign schedules.

Ensure all communications are aligned with brand standards and client expectations.

Reservations & Customer Support Responsibilities

Retain approximately 40-50% of the current reservations section, including:

Assist customers with hotel reservations and accommodations.

Manage reservation changes and booking confirmations.

Coordinate with hotel partners and event organizers.

Process customer inquiries.

Maintain reservation records and booking accuracy.

Support event accommodation programs.

Prepare reservation activity reports.

Working Arrangement & Expectations

This is a full-time, office-based position, with attendance required based on the scheduled shift pattern and business needs.

This role follows the U.S. Eastern Time Zone (ET), and employees will be expected to work schedules aligned with client and operational requirements.

As the client operates within the hospitality industry, business operations run seven days a week. Accordingly, employees may be required to work weekends and Kenyan public holidays based on operational needs. Work schedules will be communicated in advance and may vary to meet customer requirements.

To meet operational and team needs, the successful candidate may be required to relocate if necessary for the role.

This arrangement is designed to ensure seamless collaboration with clients and team members while maintaining operational efficiency and delivering a high level of service to customers.

Qualifications

Required

Bachelor’s Degree in Marketing, Communications, Business Administration, Public Relations, Hospitality Management, Tourism Management, or a related field.

Minimum of 2 years’ experience in marketing, digital marketing, communications, brand promotion, campaign management, customer engagement, or a related role.

Demonstrated experience managing social media platforms in a professional environment.

Experience using Canva or similar design tools.

Excellent written communication and content creation skills.

Strong organizational and project coordination abilities.

Proficiency in Microsoft Office Suite.

Strong attention to detail and ability to manage multiple priorities.

Preferred

Experience running Meta (Facebook/Instagram) campaigns.

Experience with LinkedIn marketing.

Experience with email marketing platforms.

Experience in hospitality, events, travel, or reservations management.

Experience creating marketing content and promotional materials.

Experience working with international clients.

Success in this role would be measured through:

Marketing KPIs

Social media engagement rate.

Growth in followers and audience reach.

Campaign execution accuracy and timeliness.

Marketing content production targets.

Lead generation performance.

Email campaign open and click-through rates.

Website traffic growth where applicable.

Operational KPIs

Reservation accuracy.

Customer satisfaction scores.

Service responsiveness.

Stakeholder satisfaction.

Attendance and reliability.

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