At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Nairobi, Kenya
- How to apply
- Directly to the employer by email. The address is in the listing below.
- Similar roles
- 466 other open Sales & Business Development roles on the Kenya board right now.
- This employer
- MSVL Group has 18 open roles on RezSync.
Qualifications, Skills and Experience
Bachelor's degree in Sales, Marketing, Business Administration, Commerce, or a related field.
Minimum 8 years of progressive sales experience, with mandatory Beverage category experience.
At least 3 years in a regional sales leadership or senior management role within FMCG or Beverages.
Strong experience managing distributors, primary and secondary sales, and large field sales teams.
Proven expertise in Route-to-Market strategy and execution.
Good understanding of modern trade, general trade, and wholesale channels.
Strong knowledge of the Kenyan FMCG market, particularly Central Kenya.
Excellent commercial, analytical, negotiation, and people-management skills.
Proficiency in Excel, CRM, and sales reporting systems.
Key Responsibilities
Drive regional primary and secondary sales, revenue, and volume targets.
Manage distributors and strengthen sales performance, stock availability, and market coverage.
Lead Route-to-Market execution, territory planning, outlet expansion, and distribution growth.
Drive product mix, SKU performance, new product launches, and channel execution across modern trade, general trade, and wholesale.
Build relationships with key customers and distributors while identifying new business opportunities.
Lead, coach, and develop regional sales teams and distributor sales representatives.
Monitor competitor activities, market trends, sales forecasts, and regional performance.
Ensure compliance with pricing, credit, commercial policies, and reporting requirements.
go to method of application »
Minimum qualifications
BA/BSc/HND
How to apply
To apply, email your updated CV to careers@msvlgroup.com with the subject line "Regional Sales Lead (Beverages)". "Production Supervisor (Beverages)".
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