Greenforest Foods LtdNairobiPosted 25 October 2026Apply by 23 November 2026

At a glance

Closing date: 23 November 2026 (29 days left)
Where: Nairobi, Kenya
How to apply: On brightermonday.co.ke, where the employer takes applications.
This employer: Greenforest Foods Ltd has 4 open roles on RezSync.

The Sales Lead manages the sales function, including execution of the approved sales strategy, teamperformance, market distribution expansion, collections and brand visibility. The role is accountable for

achieving monthly and annual sales targets, expanding outlet coverage, managing credit risk and building

a high-performing sales team.

KEY RESPONSIBILITIES:

Sales strategy & target delivery (40%)

• Own annual and monthly sales targets by value, volume, SKU and territory, and consistently

deliver at or above target

• Develop and execute the sales plan, including territory mapping, route optimisation and channel

strategy across small retail outlets, mini-markets, supermarkets and institutions

• Drive primary and secondary sales while maintaining uninterrupted stock availability at

distributor and depot level

• Set monthly targets for Customer Representatives and Merchandisers based on market potential,

and monitor daily performance through dashboards, WhatsApp and Google Sheets to enable

timely corrective action

• Rebalance the trade mix against evaluated benchmarks within 18 months

Team leadership & performance (30%)

• Recruit, train, develop and appraise Customer Representatives and Merchandisers, and build a

coaching culture supported by weekly field accompaniments

• Set and track team KPIs, including sales against target, collection rate, new outlets, coverage and

share of shelf• Manage disciplinary matters, attrition and incentive calculations

• Convene weekly sales meetings to plan and review performance, and establish a reporting policythat ensures full reporting compliance

Distribution & market expansion (15%)

• Support market expansion by promoting opening new towns, evaluating and appointing

distributors as well as stockists nationwide against set targets.

• Manage Modern Trade accounts (Naivas, Quickmart, Carrefour and Chandarana), including

listing and shelf space negotiations, promotions, product launches and sampling

• Contribute to the development of e-commerce sales through third-party direct deliveries, and

optimise van sales operations and delivery routes

Collection, credit & risk management (10%)

• Own cash collection, enforcing collection against sales and reviewing banking slips against

reported collections ensuring zero unbanked variance

• Approve credit limits jointly with Finance as well as support effective control of samples and

returns alongside expired/damaged stock

• Follow up on accounts overdue beyond 7 days and enforce a no-credit policy for blacklisted

customers

Reporting, controls & market intel (5%)

• Submit weekly and monthly reports to CEO and Operations Director detailing sales patterns

across market segments, customer feedback, competitor activity and market updates.

• Track competitor pricing, promo, new products - submit weekly intel

• Ensure proper use of POSM, assets, tools, and control samples/returns• Work with Finance on stock, expiry, and damage controls

REQUIREMENTS & QUALIFICATIONS:Education

• Bachelor’s degree in Sales and Marketing, Business, Commerce or a related field.

• Master’s degree and/or a professional marketing certification are an added advantage.

Experience

• At least 7 years’ experience in FMCG sales, including a minimum of 3 years in a Sales Lead or

equivalent senior sales management role.

• Proven track record in high-velocity FMCG environments in Kenya, with hands-on experience

across both General Trade and Modern Trade.

Skills and Competencies

• Team leadership: demonstrated experience managing and developing sales teams, and

successfully implementing sales strategy with a dynamic team of representatives and

merchandisers.

• Commercial and analytical acumen: advanced Microsoft Suite and Google Suite skills, with the

ability to interpret sales dashboards and make timely, data-informed decisions.

• Field execution: a results-driven, resilient and hands-on approach to market leadership, with deep

filed experience.• Integrity and control: a high standard of integrity in cash, stock and team management.

Other Requirements• Valid driving licence and availability to travel outside Nairobi for work, including upcountrytravel, for approximately 40% of working time