Seed Category Manager

Key Responsibilities

Seed Portfolio & Product Development

Identify market opportunities, customer needs and gaps in the seed market to develop competitive product solutions.

Lead seed variety evaluation, field trials and performance assessments against competitor varieties.

Coordinate multi-location trials and prepare technical reports to guide product selection and commercialization.

Manage the seed portfolio, product positioning and product mix to maximize market potential and profitability.

Market Development & Commercial Growth

Develop and implement strategies to expand the company's seed market presence across different regions.

Identify new business opportunities, develop prospective customer accounts and strengthen existing customer relationships.

Drive product launches, market penetration, promotional campaigns and other go-to-market initiatives.

Develop and execute sales strategies, forecasts and annual revenue plans to achieve business targets.

Market Intelligence & Competitive Analysis

Monitor market trends, customer preferences, competitor products, pricing and marketing activities.

Gather and analyse customer feedback, field performance data and market intelligence to support business decisions.

Provide management and suppliers with insights and recommendations on product performance and portfolio development.

​​​​​​​Sales Team Development & Stakeholder Management

Provide technical and commercial training to the sales team, customers and other relevant stakeholders on seed varieties and product applications.

Build and maintain strong relationships with customers, suppliers and strategic market partners.

Represent the company at agricultural exhibitions, trade fairs, field days, product seminars and other market-facing events.

​​​​​​​Budgeting & Performance Management

Develop and manage annual sales revenue budgets, product forecasts and new product projections.

Monitor category performance against agreed sales, profitability and market development targets.

Lead departmental staff performance management, coaching and mentoring to ensure achievement of agreed KPIs.

Qualifications & Experience

Bachelor's degree in Agriculture, Horticulture or a related agricultural field.

Minimum of 5–7 years' relevant experience in the seed industry covering product development, seed trials, market development, category management and commercial sales.

Demonstrated understanding of seed varieties, crop production systems, product evaluation and market dynamics.

Proven experience in developing and executing sales and marketing strategies and achieving commercial targets.

Minimum qualifications

BA/BSc/HND

How to apply

Use the link(s) below to apply on company website.

Cost Controller-Beverages/Hospitality

Regional Sales Manager – Small Scale Business

Seed Category Manager

https://www.myjobmag.co.ke/apply-now/1379442

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