Job Responsibilities
Direct Sales Team Building and Management
Team Establishment: Lead the recruitment and formation of the direct sales team in the Ghana market, accurately map the target industry talent landscape, and quickly onboard core talents such as Sales Supervisors and Regional Managers.
Team Training and Development: Design and deliver training programmes to enhance team members' product knowledge, sales skills, and productivity; organise one‑on‑one and group meetings to support the growth and development of distributors.
Performance Management: Directly manage, coach, and motivate the sales team to achieve individual and team goals; conduct regular performance reviews, set SMART objectives, and provide ongoing feedback; foster a high‑performance, high‑accountability team culture.
Direct Sales Network Expansion and Operations
Distributor Network Development: Recruit, train, and develop independent direct‑selling distributors across Ghana to expand sales network coverage.
Daily Business Support: Conduct regular field visits (both in‑person and remote) to gain in‑depth understanding of distributors' day‑to‑day operations, challenges, and business approaches; collect insights and provide constructive feedback.
Relationship Management: Maintain continuous communication with distributors, focusing on business strategy, sales and recruitment performance, training needs, and tool usage; build trust‑based relationships with diverse stakeholders.
Business Analysis: Analyse sales and direct‑selling metrics to identify high‑performing and underperforming areas, and help the market adopt sustainable and replicable business models.
Sales Strategy and Market Development
Strategy Formulation and Execution: Develop and execute effective sales strategies aligned with business objectives and market opportunities.
Market Development: Identify new business opportunities to expand the company's nutritional product coverage in Ghana.
Competitor Monitoring: Monitor competitor activities and market trends to provide guidance on pricing and marketing decisions.
Cross‑functional Collaboration: Work closely with marketing and operations teams to support product launches, promotional activities, and sales campaigns.
Qualifications
Educational Background: Bachelor’s degree or above in Marketing, Business Administration, Sales Management, or a related field.
Minimum 5 years of experience in sales, field operations, direct selling, or business development.
At least 2 years of experience in a team leadership or management role.
Experience in nutritional products, health supplements, FMCG, or direct sales industry is preferred.
Previous work experience in the Ghanaian or West African market is preferred.
Salary
: Attractive
Location
: Accra
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