At a glance
- Closing date
- 28 November 2026 (23 days left)
- Where
- Addis Ababa, Ethiopia
- How to apply
- On jobwebethiopia.com, where the employer takes applications.
- Similar roles
- 2 other open Marketing & Communications roles on the Ethiopia board right now.
Kadisco Paint and Adhesive Industry S.C., formerly known as Kadisco Chemical Industry PLC, is a privately owned company located in the Akaki Kality Industrial Zone of Addis Ababa, Ethiopia. The company's history dates to the late 1960s, when it started as a small automotive parts dealership operating in one of the busiest commercial areas of Addis Ababa.
In 1979, the company was officially registered as a manufacturer of adhesives and glue. Over the years, Kadisco expanded its operations and gradually developed into one of Ethiopia's leading paint manufacturers, diversifying its product portfolio and strengthening its market presence.
In February 2015, Asian Paints Ltd. acquired a 51% stake in Kadisco Paint and Adhesive Industry S.C., and the company subsequently became known as Kadisco Asian Paints. Asian Paints is India's leading paint company and the second-largest paint company in Asia. The company has built a strong reputation for professionalism, innovation, rapid growth, and creating long-term shareholder value.
Asian Paints operates in several countries across Asia, the Middle East, and Africa, with 26 paint manufacturing facilities worldwide and a presence in more than 65 countries, serving millions of customers across the globe.
Today, Kadisco Asian Paints produces a comprehensive range of paints and coatings for the decorative, construction, industrial, and automotive sectors. The company also manufactures wood and concrete lacquers, as well as adhesives serving the wood, furniture, and leather industries, contributing significantly to Ethiopia's manufacturing sector and economic development.
Department - Marketing
Reports To – Assistant Manager- Marketing & Activation
Location - Manufacturing Plant / Corporate Office
Job Purpose
To develop and execute marketing strategies that strengthen brand positioning, increase market share, support sales growth, and promote the company's paint and coating products. The role is responsible for market intelligence, product marketing, promotional campaigns, customer engagement, digital marketing, and coordination of marketing activities across decorative, industrial, automotive, and protective coating segments.
Key Duties and Responsibilities
Marketing Strategy & Planning
Develop and implement annual marketing plans aligned with business objectives.
Execute marketing initiatives to increase brand visibility and market penetration.
Support product launches, rebranding projects, and promotional campaigns.
Monitor market trends, customer preferences, and competitor activities.
Product Marketing
Develop marketing programs for decorative paints, industrial coatings, wood finishes, waterproofing products, and adhesives.
Work closely with R&D and Technical teams to understand product features and customer benefits.
Prepare product positioning, pricing recommendations, and value propositions.
Coordinate product launch events and technical product presentations.
Brand Management
Ensure consistent brand identity across all communication channels.
Manage the development of brochures, catalogues, POS materials, product manuals, and promotional items.
Coordinate advertising and public relations activities.
Market Research & Business Intelligence
Conduct market surveys and customer satisfaction assessments.
Analyze sales data, market share, competitor pricing, and industry trends.
Identify new market opportunities, customer segments, and distribution channels.
Prepare periodic market intelligence reports for management.
Digital Marketing & Communications
Manage company websites and social media platforms.
Develop content for digital campaigns and customer engagement activities.
Monitor online reputation and customer feedback.
Track campaign performance using digital marketing analytics.
Sales Support
Collaborate with Sales, Specification, and Technical Service teams.
Develop marketing tools that support sales conversion and customer acquisition.
Coordinate dealer, distributor, painter, contractor, architect, and consultant engagement programs.
Organize exhibitions, trade fairs, customer forums, and product demonstrations.
Customer Relationship Management
Strengthen relationships with key customers, dealers, and project stakeholders.
Coordinate customer loyalty and dealer incentive programs.
Gather customer feedback and recommend service improvements.
Budget & Vendor Management
Assist in preparing and monitoring marketing budgets.
Liaise with media agencies, designers, printers, event organizers, and digital marketing vendors.
Ensure effective utilization of approved budgets and resources.
Reporting
Prepare monthly marketing performance reports.
Monitor KPIs and campaign effectiveness.
Present marketing insights and recommendations to management.
About You
Educational Requirements
Bachelor’s degree in marketing management, Business Administration, Communications, or a related field.
MBA or master’s degree is an added advantage.
Experience Requirements
5-7 years of progressive marketing experience.
At least 3 years in painting, coating, construction materials, FMCG, chemicals, or manufacturing industries.
Experience in dealer network marketing and project marketing is highly desirable.
Technical Competencies
Brand Management
Product Marketing
Market Research & Analysis
Dealer & Distributor Marketing
Digital Marketing
CRM Management
Marketing Analytics
Microsoft Office Suite
Budget Management
Event Management
Behavioral Competencies
Strategic Thinking
Business Acumen
Strong Communication Skills
Negotiation and Influencing Skills
Customer Focus
Creativity and Innovation
Result Orientation
Leadership and Teamwork
Problem Solving and Analytical Thinking
Key Performance Indicators (KPIs)
KPI
Target Measure
Sales Growth Support
Achievement of sales growth targets
Brand Awareness
Increase in brand recognition
Lead Generation
Number of qualified leads generated
Dealer Engagement
Dealer and distributor participation rate
Product Launch Success
Timely launch and market acceptance
Campaign ROI
Marketing return on investment
Customer Satisfaction
Customer feedback scores
Digital Performance
Website traffic and social media engagement
Working Relationships
Internal
Sales Department
Technical Service Team
Production Department
Quality Assurance
Supply Chain
Finance Department
HR Department
External
Dealers and Distributors
Architects and Consultants
Contractors and Applicators
Advertising Agencies
Digital Marketing Agencies
Event Organizers
Industry Associations
Authority
Recommend marketing campaigns and promotional activities.
Manage approved marketing budgets within delegated limits.
Coordinate external marketing vendors and agencies.
Lead assigned marketing projects and promotional events.
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