Department: Marketing
Reports To: Marketing Manager
Location: Nairobi, Kenya
Employment Type: Full-Time
About the Role
We are looking for a creative, strategic Social Media Manager to join our marketing agency. The role will involve managing social media accounts for multiple clients across different industries, developing engaging content, developing and executing digital marketing strategies, and using data and insights to continuously improve performance.
The ideal candidate is someone who understands social media and digital marketing as a whole; understand a brand, identify what its audience cares about, turn ideas into compelling content, and use performance data to drive better results.
Key Responsibilities
• Own the brand’s digital presence end-to-end, from strategy and planning through to execution, optimisation and reporting.
• Develop and implement digital strategies that support the brand’s marketing and business objectives.
• Identify creative and relevant digital opportunities that can increase brand awareness, engagement and conversion.
• Develop and oversee digital content strategies across social media, websites, email and other relevant digital channels.
• Lead the development of engaging digital content, working closely with designers, videographers, influencers, creators and other partners.
• Stay ahead of digital and social trends, emerging platforms, formats, creators, conversations and identify opportunities for the brand to participate.
• Develop and manage digital campaigns, from ideation and briefing through to execution and performance optimisation.
• Manage and optimize paid digital campaigns across relevant platforms, ensuring budgets are used effectively to deliver against campaign objectives.
• Develop and manage content calendars, ensuring a balance between planned campaigns, always-on content and real-time opportunities.
• Oversee the brand’s social media presence, including publishing, community engagement and day-to-day platform management.
• Develop engaging copy, campaign messaging, briefs and digital assets where required.
• Prepare regular digital performance reports and provide clear recommendations for future activity.
Requirements
• 2–4 years' experience in social media, content creation, digital marketing, advertising or a related field.
• Strong portfolio demonstrating original social media content and creative ideas.
• Excellent understanding of Instagram, TikTok, Facebook and other relevant platforms.
• Strong copywriting and storytelling skills.
• Experience creating or directing short-form video content is an advantage.
• Strong understanding of Kenyan culture, humour and social conversations.
• Ability to work quickly, independently and with multiple content ideas at once
Requirements
We are the specialized HR advisory division of East Africa’s premier talent platform. We focus on creating strategic connections between exceptional professionals and forward-thinking organizations. When you apply for a role through our team, you enter a curated talent ecosystem. Our experts evaluate your unique skills, experience, and aspirations to align you with opportunities that don't just offer a job, but provide a platform for meaningful impact and long-term career growth
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