what we’re looking for
A category builder with a P&L mindset
You have run category or brand portfolios in FMCG and can show how your strategy, pricing and portfolio choices moved revenue, share and margin — not just awareness.
ESSENTIAL QUALIFICATIONS & EXPERIENCE
Bachelor’s degree in Marketing, Business, Commerce or a related field; professional or postgraduate Marketing qualification advantageous
Minimum 7–8 years’ progressive FMCG Marketing, Category or Brand experience
Demonstrated experience managing category strategy, portfolio, innovation and financial performance
Experience leading brands, people and cross-functional projects
FMCG experience essential; food manufacturing or food-category experience strongly preferred
Food is your category
Capwell has a strong preference for leaders from food manufacturing or food categories —flour, rice, grains, staples, snacks or adjacent. You understand the economics of staple foods and the shoppers who buy them.
TECHNICAL COMPETENCIES
Category strategy
P&L and commercial analysis
Consumer and shopper insight
Portfolio architecture
Pricing and pack architecture
Innovation / NPD
Integrated marketing planning
Marketing ROI
LEADERSHIP COMPETENCIES
Strategic thinking
Commercial judgement
Consumer orientation
People leadership
Analytical thinking
Influencing
Collaboration
Decision-making
Execution discipline
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