Business Development Officer at Optimum Hospital

Key Responsibilities

Revenue Growth and New Business

Identify and pursue new business opportunities with corporate clients, insurers, NGOs and community groups

Support onboarding of new corporate and institutional clients

Track and report revenue from new business initiatives

Take part in negotiations and proposal development, guided by the Head of Business Development

Patient and Client Acquisition

Source new patients and clients through outreach, referrals, activations and partnerships

Conduct field visits to corporates, schools, churches, NGOs and community organizations

Coordinate client onboarding and service familiarization

Maintain an updated pipeline of prospective clients and partners

Marketing Campaigns and Brand Awareness

Support the planning and timely execution of digital, field, outreach and promotional campaigns

Coordinate logistics for activations, medical camps and promotional events, and monitor campaign performance

Support brand visibility, including content for social media and corporate communications

Represent the organization professionally in marketing and community forums, and gather client feedback

Stakeholder Management, Reporting and Cost Control

Build and maintain relationships with corporate clients, insurers, community leaders and referral partners

Support CRM activities, partnership agreements and service utilization reviews

Prepare periodic reports on leads, conversions, campaigns and partnerships, and share market intelligence on competitors, pricing and service gaps

Run marketing activities within approved budgets and recommend cost-effective approaches

Qualifications and Experience

Bachelor’s degree in Marketing, Business Administration, Communications or a related field

2–4 years’ experience in business development or marketing, preferably in healthcare or the service industry

Proven experience in client acquisition or sales support

Certification in Sales, Marketing or Business Development is an added advantage

Healthcare marketing exposure is preferred

Skills and Competencies

Sales and lead generation

Marketing campaign execution

Client relationship management

Market research and reporting

Basic digital marketing knowledge

Strong communication and presentation skills

Negotiation and persuasion

Results orientation, planning and organization

Team collaboration and a customer-centric mindset

Similar open roles

• Sales RepresentativeKeo Support Centre Limited · Nairobi
• Client Growth Manager, InsuranceSolvo Global
• Business Sales Consultant, PEO - Orlando, FLSolvo Global
• Commercial Sales ManagerSolvo Global
• Pharmaceutical Sales RepresentativeField Intelligence Inc. · Nairobi
• Business Sales Consultant, PEO - Kingwood, TXSolvo Global