Content Creation and Digital Marketing Officer

Key Responsibilities

Develop and maintain a content calendar aligned with the company's marketing and business objectives.

Create engaging content promoting flight bookings, tour packages, travel destinations, hotel reservations and other company services.

Design and publish social media posts, promotional graphics, flyers, short-form videos, reels and other digital marketing materials.

Manage the company's social media platforms and maintain a consistent brand identity across digital channels.

Plan and execute digital marketing campaigns to increase brand awareness, audience engagement, customer enquiries and sales.

Monitor social media comments, messages and enquiries, ensuring timely responses or referral to the appropriate team.

Collaborate with the Sales and Reservations teams to develop promotional content and follow up on digitally generated leads.

Support website content updates and search engine optimization activities where required.

Track digital marketing performance, including reach, engagement, follower growth, website traffic, enquiries and lead conversion.

Prepare periodic content and digital marketing performance reports, highlighting achievements, challenges and opportunities.

Qualifications and Experience

A bachelors degree, HND or relevant qualification in Digital Marketing, Marketing

Communications, Journalism, Media Studies or a related field.

At least 3–5 years of relevant experience in content creation, social media management or digital marketing.

Practical experience managing social media platforms such as Instagram, Facebook, TikTok, LinkedIn and YouTube.

Familiarity with content creation and design tools such as Canva, Cap Cut, Adobe Creative Suite or equivalent applications.

Knowledge of digital advertising, social media analytics, content strategy and search engine optimization.

Basic understanding of lead generation, digital sales funnels and campaign performance measurement.

Experience in travel, tourism, hospitality or lifestyle marketing will be an advantage.

Key Competencies

Creativity and storytelling

Digital marketing strategy and execution

Social media management

Visual content development

Audience engagement and lead generation

Attention to detail and brand consistency

Time management and ability to meet deadlines

Location: Accra

Salary: Attractive

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