Deputy Regional Branch Manager

Job Summary

The Deputy Regional Branch Manager will drive overall business performance for the 2-Wheeler and 3-Wheeler segments.

The role combines commercial strategy, people leadership, and operational execution to ensure consistent revenue growth, profitability, and market share expansion.

It requires a deep understanding of the automotive value chain, dealer management, and regional market dynamics.

Key Roles / Responsibilities

Business Growth & Revenue Management:

Develop and implement business strategies to achieve regional sales, volume, and profit targets for 2W/3W products.

Analyze market trends, identify growth opportunities, and expand market presence through effective dealer and channel management.

Ensure efficient product mix and inventory planning to meet market demand and reduce stock-outs or overstocking.

Dealer & Channel Development:

Lead dealer acquisition, onboarding, and performance management to ensure network productivity.

Build strong partnerships with dealers, distributors, and fleet customers to drive loyalty and retention.

Monitor dealer operations to ensure compliance with brand standards, sales processes, and customer satisfaction benchmarks.

Team Leadership & Performance Management:

Lead, coach, and motivate the regional sales and service teams to deliver on business objectives.

Build capability within the team through regular performance reviews, coaching sessions, and skill development initiatives.

Foster a culture of accountability, teamwork, and continuous improvement.

Market Intelligence & Competitor Analysis:

Conduct regular market assessments to understand competitor activities, pricing, and emerging trends.

Provide insights and recommendations to leadership for tactical and strategic business decisions.

Operational Excellence & Customer Focus:

Ensure end-to-end coordination between sales, after-sales, and supply chain to deliver a superior customer experience.

Oversee timely resolution of customer complaints and ensure alignment with service quality standards.

Monitor and manage credit, collections, and other key operational metrics for financial sustainability.

KPIs / Success Metrics

Achievement of regional sales volume and revenue targets (%) for 2W/3W products.

Growth in regional market share versus prior period and competitors.

Dealer network growth, productivity, and satisfaction scores.

Gross margin/profitability performance against budget.

Inventory turnover and stock-out/overstock incidence rate.

Collections efficiency and reduction in overdue receivables.

Customer satisfaction and complaint-resolution turnaround time.

Team retention, capability-development completion rate, and engagement scores.

Requirements & Qualifications

Bachelor's degree in Business Administration, Marketing, Engineering, or a related field; an MBA is an advantage.

8–12 years of progressive experience in sales/commercial roles within the automotive, 2W/3W, or FMCG distribution sector, including at least 3 years in a regional or senior leadership capacity.

Proven track record of managing dealer/distributor networks and delivering revenue and market share growth.

Strong people-management experience, including leading and developing sales teams.

Solid understanding of P&L management, credit control, and inventory/stock management.

Proficiency with CRM/ERP systems and sales performance reporting tools.

Willingness to travel extensively within the Lagos region and beyond as required.

Key Competencies:

Strategic thinking with a strong execution focus.

Strong stakeholder management and communication skills.

Entrepreneurial mindset with a hands-on approach to problem-solving.

Data-driven decision-making and financial discipline.

Ability to thrive in a fast-paced, results-oriented environment.

Minimum qualifications

BA/BSc/HND , MBA/MSc/MA

How to apply

Interested and qualified? Go to Simba Group on form.jotform.com to apply

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