At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Lagos, Nigeria
- How to apply
- Directly to the employer by email. The address is in the listing below.
- Similar roles
- 170 other open Marketing & Communications roles on the Nigeria board right now.
- This employer
- Ascentech Services Limited has 30 open roles on RezSync.
Job Summary
We are seeking an experienced Digital Growth & Acquisition Lead to drive digital customer acquisition, activation, conversion and retention.
The successful candidate will be responsible for building and managing a scalable digital growth strategy, converting small and medium-sized businesses into active, paying customers, and leading a team across customer activation and success.
Key Responsibilities
Develop and manage the end-to-end digital acquisition funnel, from customer sign-up to activation, paid conversion and retention.
Drive customer acquisition through digital channels, including paid advertising, SEO, referrals, email, SMS and WhatsApp campaigns.
Develop strategies to improve customer onboarding, activation rates and conversion from free to paid subscriptions.
Lead customer activation and success teams to drive product adoption, customer retention and revenue growth.
Identify opportunities for upselling, cross-selling and subscription upgrades.
Monitor growth performance using data, dashboards and key performance indicators, and implement strategies to improve results.
Collaborate with product and technology teams to improve customer experience and simplify digital onboarding.
Recruit, coach and manage a high-performing team, setting clear targets and performance standards.
Requirements
Bachelor's Degree in Business Administration, Marketing, Technology or a related field.
8–12 years of relevant experience in digital growth, customer acquisition, fintech, SaaS or related industries.
At least 3 years of experience leading digital customer acquisition and activation.
Proven track record of acquiring at least 1,000 business customers monthly through digital channels.
Experience managing the complete customer funnel, including activation, paid conversion and retention.
Strong experience in performance marketing, SEO, referral programmes and lifecycle marketing.
Previous experience managing teams of at least 8 people.
Strong analytical skills, with the ability to interpret growth metrics, customer acquisition costs, conversion rates and retention data.
Experience working with product and technology teams to improve digital customer onboarding.
Experience serving SMEs, merchants or business customers is highly desirable.
Minimum qualifications
BA/BSc/HND
How to apply
Interested and qualified candidates should send their updated CV to: cv@ascentech.com.ng using the job title as the subject of the email.
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