Digital Marketing Expert / Specialist at Rose Avenue Group

Job Responsibilities

Campaign Management & Lead Generation

Design, deploy, and optimize high-performing paid and organic campaigns across Google Ads, LinkedIn, Facebook, Instagram, X, TikTok, and display networks to drive leads for IT training courses and corporate solutions.

Monitor ad spend performance, run continuous A/B testing on ad copy and creatives, and optimize campaigns for maximum Return on Ad Spend (ROAS) and lower Cost Per Acquisition (CPA).

Content Creation, Social Media & Brand Awareness

Produce compelling marketing copy, digital graphics, promotional videos, and collateral tailored to corporate buyers, IT professionals, and prospective students.

Manage and scale the company’s official social media channels, fostering active community engagement, brand loyalty, and thought leadership in the ICT sector.

SEO & Website Conversion Optimization

Execute on-page and off-page Search Engine Optimization (SEO) strategies to boost organic search visibility and website rankings.

Update website content, manage landing pages, and optimize user journeys to convert site visitors into actionable leads.

Email Marketing, CRM & Automation

Plan and execute targeted email marketing campaigns, newsletters, and automated lead-nurturing workflows using CRM and automation tools.

Segment customer databases to deliver personalized messages to specific corporate and consumer audiences.

Data Analytics & Reporting

Track and analyze web traffic, campaign efficiency, conversion funnels, and digital metrics using Google Analytics 4, Meta Business Suite, and Google Tag Manager.

Prepare weekly and monthly performance reports and present actionable, data-driven insights to the Marketing Manager.

Key Performance Indicators (KPIs)

Increase in qualified lead volume and conversion rates for the company’s services and products.

Growth in organic and paid web traffic, social media reach, and overall brand engagement.

Cost Per Lead (CPL) and Cost Per Acquisition (CPA) optimization within approved marketing budgets.

Continuous improvement in search engine keyword rankings and website conversion rates.

Other Requirements

Education: Bachelor’s degree in Marketing, Communications, Information Technology, Business Administration, or a related field.

Experience: Minimum of 3-5 years of proven hands-on experience executing end-to-end digital marketing campaigns in B2B or B2C sectors (tech/education sector experience is an added advantage).

Certifications (Highly Advantageous):

Google Ads & Google Analytics Certification

Meta Certified Digital Marketing Associate / Strategy Specialist

HubSpot Content / Digital Marketing Certification

Technical & Behavioral Competencies

Technical Skills:

Advanced proficiency with PPC ad platforms (Google Ads, LinkedIn Ads, Meta Ads Manager).

Hands-on experience with SEO tools (SEMrush, Google Search Console).

Working knowledge of WordPress (or similar CMS) and CRM/email automation platforms.

Proficiency in visual/content tools (Canva, Adobe Creative Cloud, CapCut/video editing software).

Behavioral & Soft Skills:

Strong analytical skills with a data-driven approach to marketing.

Excellent written and verbal communication skills.

High creativity, attention to detail, and ability to manage multiple campaigns under tight deadlines.

Similar open roles

• Marketing & Business Development OfficerGo Cleaners and Restoration · Nairobi
• Marketing&Communications LeadCDL Human Resource · Nairobi
• Micro Marketing Field Promoter -KisumuBrisk Marketing · Kisumu
• Senior Marketing Manager – Kenya at Lifecare International Insurance Brokers LtdLifecare International Insurance Brokers Ltd · Nairobi
• Marketing and Events Manager at DIB Bank Kenya Limited (DIBBKE)DIB Bank Kenya Limited (DIBBKE) · Nairobi
• Marketing Associate/ Assistant at PricewaterhouseCoopers (PwC)PricewaterhouseCoopers (PwC) · Nairobi