Head Of Sales - Ghana

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What we Ask

Bachelor's degree in Business Administration, Marketing, Economics, or a related discipline

Minimum 8-10 years' experience in Sales, Customer Development, or Commercial Management within FMCG

Proven experience managing distributors, Growth Partners, or Key Business Partners across multiple territories

Strong commercial acumen with experience managing P&L, budgets, and revenue growth initiatives

Demonstrated leadership capability with experience leading and developing high-performing sales teams

Strong analytical, customer management, forecasting, and strategic planning skills

Excellent stakeholder management, negotiation, and relationship-building skills

Experience in route-to-market execution, revenue growth management, and sales operations

What we Offer

A culture that’s truly global, yet deeply connected

Rooted in our Dutch heritage and grown across the world, FrieslandCampina brings together diverse perspectives into one collaborative culture. Here, where working across markets, teams, and ideas is part of everyday life.

A place where your growth is continuously unlocked

From structured training and coaching to hands-on, real-world exposure, you’re empowered to shape your own career path. Opportunities will evolve as you do, with local and international mobility that’s actively encouraged.

Work that works for you

We believe performance thrives with balance. We are offering competitive rewards, flexible ways of working, and benefits that support both your personal and professional life. That way, we ensure you’re well equipped to truly Unleash your Nature.

An environment that brings out your best

We pride ourselves on being informal, friendly, and driven. You’ll work alongside passionate people who challenge, support, and inspire each other to raise the bar every day.

The freedom to make a real impact

Here, trust and autonomy aren’t just words - they’re how we operate. You’re empowered to take ownership, create long-term impact, and contribute to something bigger: nourishing the world.

Vacancy Description1. Business Performance & Budget Management:

Drive delivery of sales volume, gross profit, and EBIT objectives for the cluster. Manage cluster budgets, oversee commercial performance, and ensure achievement of financial targets through effective customer and partner management.

2. Strategic Business Planning:

Lead the development and execution of annual business plans and Integrated Commercial Plans (ICP). Ensure strong alignment and buy-in from Growth Partners and Key Business Partners to achieve business objectives.

3. Revenue Growth & Market Penetration:

Implement initiatives that improve physical and mental availability of FrieslandCampina brands, drive category growth, and maximize revenue opportunities through effective pricing, channel, and portfolio strategies.

4. Distributor & Partner Management:

Build, manage, and develop strong relationships with Growth Partners and Key Business Partners to strengthen distribution capability, drive operational excellence, and ensure sustainable business performance.

5. Sales Operations & Execution:

Drive excellence in outlet execution, customer coverage, trade investment management, and route-to-market effectiveness to achieve sales and distribution objectives across the cluster.

6. Reporting & Performance Management:

Monitor and report on key business performance indicators, conduct business reviews, and provide insights and recommendations to improve cluster performance and decision-making.

7. People Leadership:

Lead, coach, and develop a high-performing sales team while building capability within partner organizations to support long-term business growth.

8. External Relations & Corporate Representation:

Serve as FrieslandCampina's key commercial representative within the assigned cluster, building productive relationships with customers, regulatory bodies, government agencies, and other external stakeholders.

Works closely with Sales & Customer Development, Shopper Marketing, Business Excellence, Commercial Finance, Customer Service, Marketing, Procurement, Supply Chain, Logistics, Quality, SHE, HR, and Project Management teams. The role also engages regularly with Growth Partners, Key Business Partners, trade customers, government agencies, consultants, auditors, and regulatory bodies

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