Job Description – Regional Sales Manager, Bono / Bono East / Ahafo

Role at a glance

Job title: Regional Sales Manager – Bono, Bono East & Ahafo

Company: Dizengoff Ghana Ltd – Agric Division

Base: Techiman (Bono East), with regular travel across all three regions

Territory: Bono (Sunyani, Berekum, Dormaa, Wenchi), Bono East (Techiman, Kintampo, Nkoranza, Atebubu), Ahafo (Goaso, Bechem, Kukuom, Hwidiem)

Reports to: General Manager, Agric Division (Accra)

Direct reports: Field promoters in the territory

Product categories: Crop protection, water-soluble fertilizers, vegetable hybrid seeds, greenhouse and irrigation solutions

Employment type: Full-time

Role purpose

The Regional Sales Manager owns revenue, margin and collections for the Agric Division across Bono, Bono East and Ahafo. The role builds a profitable distributor and agro-dealer network, grows sales of premium inputs, and leads a field team that turns farmer demand into paid orders.

The territory covers Ghana's transitional and cocoa belts: cocoa in Ahafo and western Bono; maize, yam, cashew, soybean and vegetables around Techiman, Wenchi, Kintampo and Atebubu. Techiman market is a key regional trading hub, and the role is expected to use it to reach dealers and farmers well beyond the three regions.

Key responsibilities

Sales and business growth

Deliver the regional sales budget by category (crop protection, fertilizer, seeds, greenhouse/irrigation), by month and by customer.

Build and execute an annual regional sales plan aligned to the cropping calendar (major and minor seasons, cocoa pod-fill window, dry-season vegetables).

Grow penetration of premium products, especially Haifa water-soluble fertilizers and new crop protection and seed launches.

Identify and pursue institutional opportunities: commercial farms, out-grower schemes, cocoa and cashew buyers, NGOs, district assemblies and government programmes.

Track competitor products, prices and promotions, and report actionable market intelligence monthly.

Distribution and channel management

Appoint, develop and review distributors and agro-dealers so that every major district has active coverage.

Agree annual targets, stock plans and joint business plans with key distributors.

Manage stock levels and product rotation at dealer level to prevent stock-outs and expiries.

Run dealer engagement: trade meetings, shop branding, point-of-sale material and incentive schemes.

Credit and collections

Enforce the company credit policy; recommend credit limits only with supporting customer history.

Own collections for the territory and keep receivables within agreed terms.

Escalate overdue accounts early and agree written repayment plans.

Farmer engagement and technical marketing

Plan and run demonstration plots, field days and farmer trainings with the agronomy team.

Support Centre of Excellence and demo activities in the Techiman–Ejura corridor.

Collect field results and farmer testimonials to support product claims and new registrations.

Promote turnkey solutions such as greenhouse kits and irrigation systems to progressive and commercial farmers.

Team leadership

Recruit, coach and manage field sales officers; set clear individual targets and visit plans.

Hold weekly sales reviews and monthly one-to-ones; ride along in the field regularly.

Enforce daily activity reporting and CRM discipline; act on under-performance promptly.

Reporting and administration

Submit weekly sales, collections and stock reports and a monthly regional performance review.

Contribute regional inputs to the annual budget and quarterly forecasts.

Manage regional expenses, vehicles and promotional budgets within approved limits.

Ensure compliance with EPA, Ghana Standards Authority and company rules on storage, labelling and safe use of agrochemicals.

Qualifications and experience

Required

Bachelor's degree in Agriculture, Crop Science, Agribusiness, Agricultural Economics or a related field.

At least 5 years in agri-input sales (agrochemicals, fertilizer or seeds), with at least 2 years managing a team or a territory.

Proven record of meeting sales and collection targets through distributors and agro-dealers.

Strong working knowledge of Bono, Bono East and Ahafo: key crops, dealers, markets and farmer groups.

Fluency in English and Twi; Bono/Brong dialect or a northern language is an advantage.

Valid driving license and willingness to travel extensively, including overnight trips.

Proficiency in Excel and phone-based reporting tools.

Preferred

Master's degree or MBA in Agribusiness or Marketing.

Experience selling premium or specialty inputs (water-soluble fertilizers, hybrid seeds, bio stimulants, irrigation).

Existing relationships with large distributors, commercial farms or cocoa/cashew value-chain players in the territory.

Knowledge of EPA pesticide regulations and safe-use standards.

Competencies

Commercial drive: owns the number and plans backwards from the target.

Credit discipline: sells to customers who pay, and follows up until they do.

Team leadership: sets clear expectations, coaches in the field, holds people accountable.

Agronomic credibility: can explain product benefits and cost-benefit to farmers and dealers.

Integrity and reliability with company stock, cash and customer commitments.

Data-driven: uses sales and stock data to make decisions and report honestly

Application Deadline: 15th November 2026

Submit resume and application letter to: Maureen.Mark@dwagh and Catherine.Ohene@dwagh.com

<

Similar open roles

• Pharmaceutical Sales OfficerDarkoa 360 Limited · Accra & Tema Region
• Sales ExecutiveComex Risk Management · Accra & Tema Region
• Independent Sales RepresentativeThe Grin Hub · Accra & Tema Region
• Sales AssociateTalent Grid Ghana · Accra & Tema Region
• Field Sales RepresentativeThe JobBox Solutions · Ghana
• Marketing and Sales OfficerJetaway Travel And Tour · Accra & Tema Region