Marketing and Sales Officer

Key Responsibilities

Develop and implement marketing and sales plans aligned with the company's growth objectives.

Identify and pursue new business opportunities, corporate accounts, partnerships and customer segments.

Promote the company's flight ticketing, tour packages, hotel reservations and other travel-related services.

Generate leads through direct sales, networking, referrals, digital platforms and other marketing channels.

Follow up on customer enquiries, prepare quotations, negotiate where appropriate and convert prospects into confirmed bookings.

Build and maintain relationships with individual customers, corporate clients, travel partners and other stakeholders.

Conduct market research to identify customer needs, competitor activities, industry trends and new business opportunities.

Develop and execute promotional campaigns, sales initiatives and customer acquisition activities.

Collaborate with the digital marketing team to support online promotions, campaigns and lead generation.

Prepare sales proposals, presentations and marketing materials to support business development.

Identify opportunities for repeat business, customer retention, cross-selling and upselling of travel services.

Prepare periodic marketing and sales reports, highlighting achievements, challenges, pipeline opportunities and recommended actions.

Qualifications and Experience

A bachelors degree, HND or relevant qualification in Marketing, Sales, Business Administration, Tourism or a related field.

At least 3–5 years of experience in sales, marketing, business development or a related commercial role.

Experience in the travel and tourism, hospitality or service industry will be an advantage.

Demonstrated ability to generate leads, develop customer relationships and convert sales opportunities.

Strong negotiation, presentation, communication and interpersonal skills.

Good understanding of customer acquisition, sales pipeline management and market research.

Proficiency in Microsoft Office and sales reporting tools.

Key Competencies

Sales and business development

Customer relationship management

Negotiation and persuasion

Market research and opportunity identification

Communication and presentation

Planning, organization and follow-through

Initiative, resilience and problem-solving

Location: Accra

Salary: Attractive

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