Marketing & Artist Relations Executive

Key Responsibilities:

Digital Marketing & Campaigns

Assist in planning and executing campaigns for singles, EPs, videos and artist projects.

Manage campaign calendars and promotional timelines.

Assist with Meta, TikTok, YouTube and other digital advertising campaigns.

Monitor campaign performance and prepare reports.

Track audience growth, engagement, streams, content performance and campaign KPIs.

Monitor music, entertainment and social-media trends.

Support DSP and playlist-pitching activities when required.

Social Media & Content

Coordinate artist social-media calendars.

Schedule and publish approved content.

Write or assist with captions and promotional copy.

Monitor fan engagement, comments and messages.

Assist in shooting basic social-media content including Reels, TikToks, Shorts and behind-the-scenes material.

Assist with basic editing where capable.

Coordinate photographers, videographers, designers and editors when specialist production is required.

Maintain organised libraries of artist content and promotional materials.

Artist Relations

Serve as a day-to-day contact for assigned artists.

Coordinate recording sessions, content shoots, rehearsals, interviews, meetings and promotional appearances.

Follow up on artist deliverables and deadlines.

Communicate schedules and label requirements clearly.

Ensure artists are prepared and punctual for scheduled activities.

Escalate important artist-related matters to management.

PR, Media & Radio

Build and maintain relationships with relevant radio, TV, blogs, DJs, presenters and entertainment-media platforms.

Assist with press releases, artist biographies, press kits and media materials.

Pitch artist releases and stories to appropriate media outlets.

Coordinate interviews and media appearances.

Follow up on radio, press and promotional opportunities.

Events & Production Coordination

Liaise with promoters, venues and event organisers.

Confirm artist call times, soundchecks, performance schedules and requirements.

Attend selected performances, shoots and promotional events when required.

Assist in coordinating photoshoots, content shoots and music-video productions.

Coordinate vendors, locations, schedules and artist availability.

Follow up on delivery of finished creative assets.

Influencer & Creator Marketing

Identify relevant creators and influencers for artist campaigns.

Coordinate outreach, briefs and deliverables.

Track creator campaign performance.

Administration & Reporting

Maintain campaign trackers, content calendars and artist schedules.

Track project deadlines and outstanding tasks.

Maintain media and industry contact databases.

Prepare weekly activity updates and campaign reports.

Keep artist and marketing project files properly organised.

Requirements

At least 2 years of relevant experience in music, entertainment, media, digital marketing, PR, artist management, content creation or a related field.

Previous exposure to music, entertainment, media or artist-related projects is strongly preferred.

Practical understanding of digital marketing and social-media campaigns.

Experience with Meta Ads and/or TikTok Ads is an advantage.

Experience coordinating artists, events, productions, campaigns or creative projects.

Ability to shoot and/or edit basic short-form social-media content.

Strong understanding of TikTok, Instagram, YouTube, Facebook and X.

Strong written and verbal communication skills.

Good organisational and project-management skills.

Ability to manage multiple projects and deadlines.

Ability to work independently, take initiative and follow through on tasks.

Genuine interest in music, entertainment and youth culture.

Must be available to work full-time in Accra.

Must be willing to work occasional evenings and weekends for artist activities, events, shoots and performances.

A degree in Marketing, Public Relations, Communications, Media, Business, Music Business or a related area is an advantage, but strong practical experience and demonstrated ability will also be considered.

Additional Advantages

Existing relationships with radio, TV, blogs, DJs, entertainment journalists or other Ghanaian media contacts.

Previous experience promoting music releases.

Record-label or artist-management experience.

Experience with Spotify for Artists, Apple Music for Artists, Audiomack or Boomplay.

Influencer/creator campaign experience.

Canva, CapCut, Premiere Pro or similar creative skills.

Photography or videography experience.

Event-production experience.

Ability to interpret digital campaign analytics.

Location

: Accra

Similar open roles

• Marketing SupervisorSunda International · Accra & Tema Region
• Digital Account Manager - AdvertisingJRANGE GHANA · Accra & Tema Region
• Fixed Base Management And Commercial Performance ManagerTelecel Ghana · Accra & Tema Region
• External Communications ManagerTelecel Ghana · Accra & Tema Region
• Marketing AssistantAnonymous Employer · Accra & Tema Region
• Advisor, Communications (digital Reputation & Social Media)MTN Ghana · Accra & Tema Region