Marketing & Business Development Officer

Key Responsibilities

Social Media & Digital Marketing

Manage and grow TSB's presence across Instagram, Facebook and TikTok.

Develop and maintain a weekly content calendar.

Create engaging posts, Reels and short-form videos.

Capture photographs and videos during TSB events and activities.

Create content showcasing science experiments, children's reactions, science parties, STEM activities and behind-the-scenes moments.

Respond to comments, messages and relevant enquiries.

Monitor social media performance and identify content that generates engagement and enquiries.

Use tools such as Canva, CapCut or similar platforms to create professional content.

Marketing & Customer Acquisition

Develop creative strategies to increase awareness of TSB in Ghana.

Identify and reach potential customers, particularly parents and families.

Promote TSB's science party, science show and STEM services.

Generate new customer enquiries and opportunities.

Follow up with prospective customers and encourage bookings.

Maintain an accurate record of enquiries, leads and bookings.

Identify opportunities to increase repeat bookings and customer referrals.

Collect customer feedback, reviews and testimonials.

School & Educational Outreach

Research and identify suitable schools, nurseries and educational organisations.

Contact schools to introduce TSB's services.

Promote science shows, STEM workshops, after-school clubs and science camps.

Arrange meetings and presentations with schools where appropriate.

Follow up with schools following initial contact.

Identify opportunities for complimentary demonstrations or promotional science shows.

Build and maintain positive relationships with schools and educational organisations.

Business Development & Partnerships

Develop relationships with organisations that could help generate business for TSB, including:

Children's party planners

Event planners

Children's entertainment companies

Birthday party venues

Indoor play centres

Photographers and decorators

Parenting organisations

Children's activity providers

Schools and nurseries

Family and community organisations

Corporate organisations

The aim will be to establish referral, promotional and commercial partnerships that generate opportunities for TSB.

Local Marketing & Networking

Represent TSB professionally at relevant local events and networking opportunities.

Identify children's events, fairs and community activities where TSB could promote its services.

Conduct local market research and monitor competitors.

Identify new marketing opportunities within Accra and surrounding areas.

Where appropriate, visit schools, venues and potential business partners.

WhatsApp & Customer Communication

Use WhatsApp Business to communicate with prospective and existing customers.

Respond promptly and professionally to enquiries.

Share approved TSB marketing materials and packages.

Follow up with prospective customers.

Maintain professional customer relationships throughout the booking process.

Reporting & Accountability

The successful candidate must be comfortable working independently and providing regular updates to manager.

The employee will be expected to provide a weekly marketing report covering:

Social media activity and performance

New enquiries

Follow-ups completed

Bookings generated

Schools contacted

Meetings secured

Potential partnerships

New business opportunities

Key achievements and challenges

Priorities for the following week

Essential Skills & Experience

The successful candidate should have:

Experience in marketing, sales, business development, communications or a related field.

Excellent spoken and written English.

Strong interpersonal and communication skills.

Confidence approaching schools, parents, businesses and organisations.

Experience using social media platforms for business purposes.

Ability to create engaging social media content.

Basic graphic design/video editing skills using tools such as Canva or CapCut.

Good knowledge of WhatsApp Business.

Strong organisational and time-management skills.

Ability to work independently and manage their own workload.

A proactive and results-driven approach.

A professional and confident manner.

Desirable Experience

Experience in one or more of the following would be advantageous:

Children's entertainment

Education or STEM

Events or party planning

School marketing

Sales/business development

Social media/content creation

Working with parents and children

Existing connections within schools, children's venues or the events industry in Accra.

Personal Qualities

We are looking for someone who is:

Proactive – doesn't wait to be told what to do.

Creative – able to develop fresh marketing ideas.

Confident – comfortable speaking to schools and businesses.

Outgoing – enjoys networking and building relationships.

Commercially minded – understands that marketing should generate enquiries and sales.

Organised – able to manage contacts, leads and follow-ups.

Reliable and accountable – particularly important when working with a UK-based Director.

Self-motivated – able to work independently.

Passionate about children, education and STEM.

Note: This is not solely a social media role. We are looking for someone who can actively generate business and opportunities for TSB.

Location: Accra

Requirements

www.terrificscientificbusters.com

About Terrific Scientific Busters

Terrific Scientific Busters (TSB) is a children's STEM entertainment and education company that brings the excitement of science to life through interactive science shows, science parties, STEM workshops, after-school clubs and science camps.

We inspire children aged approximately 4–12 to explore science through fun, practical and memorable experiences.

We are looking for an enthusiastic, creative and commercially minded Marketing & Business Development Officer to help grow our presence and customer base in Ghana.

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