Marketing & Communications Manager – Tigoni, Kenya

Our client, a reputable food manufacturing company, is seeking a

Marketing & Communications Manager

, to be based in Tigoni.

The successful candidate will be responsible for all aspects of the company’s marketing operations. The central goal is to help grow a brand’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He/She will have a major role in driving website traffic and acquiring leads or customers.

Duties will include planning, implementing, and monitoring marketing campaigns across various networks including physical and digital platforms. The ideal candidate is someone with experience in marketing, hands on design skills, implementing a marketing and communications strategy as well as social media management.  The company has a portfolio of brands that all have their own specific customer segments. Each brand needs attention to grow visibility and sales.

Key Responsibilities

Support the development and execution of the marketing strategic plan, including project timelines and measurable KPIs.

Drive growth in online and direct sales through targeted digital marketing and e-commerce initiatives.

Design and produce in-house marketing materials (banners, POS, menus, postcards) in line with brand guidelines.

Plan, manage, and optimize digital marketing campaigns, including social media, digital advertising, and SEO.

Implement and manage the CRM program, overseeing the customer database, email marketing, and customer touchpoints to support loyalty initiatives.

Manage and monitor marketing budgets and campaign performance, ensuring efficient allocation and measurable ROI.

Develop and execute joint marketing initiatives with key retail partners, such as distributors and major retail outlets.

Coordinate with external suppliers and partners (e.g., website developers, designers, photographers) and provide performance reports on marketing campaigns and website metrics.

Key Qualifications

Bachelor’s degree in Marketing or a related field.

Minimum 5 years’ experience in digital marketing or digital media.

Strong project management skills, with the ability to manage multiple initiatives across different business verticals.

Stakeholder management experience, working effectively with both internal teams and external partners.

Content marketing expertise, including content creation, curation, and brand-aligned copywriting.

Strong analytical and data management skills, including use of tools such as Google Analytics and Meta Analytics.

Digital marketing channel expertise, including email marketing, LinkedIn marketing, video marketing (YouTube, TikTok), and social media.

Creative and technical marketing skills, including competitive analysis, conversion rate optimization, and basic visual/graphic design.

Please click on the tab below to apply:

Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.

We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.

Summit Recruitment and search Africa upholds a steadfast commitment to

sustainability,

inclusivity

, and

equality

as integral pillars of our operations. Dedicated to driving positive change through the adoption of sustainable practices that minimize our ecological footprint. We firmly believe in fostering an inclusive and diverse workforce that embraces individuals from all races, genders, and backgrounds, ensuring equal opportunities for every candidate. Summit recruitment actively advocate for equality by cultivating an environment of respect, fairness, and non-discrimination. By prioritizing sustainability, inclusivity, and equality, we aim to set a high industry standard and contribute to the betterment of society as a whole.

*** Summit Recruitment & Search, as a policy, does not charge any fee as a

pre-employment or post-employment requirement***

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