Our client in the retail sector is seeking a results-driven
Marketing Manager
with experience in FMCG or retail.
The ideal candidate will bring a strong balance of creative thinking and analytical expertise, with the ability to develop and execute effective marketing strategies. This role will focus on leveraging data-driven insights to optimize campaign performance and drive sustainable business growth across multiple channels.
Key Responsibilities
Develop and implement integrated marketing strategies aligned with business objectives, including planning and executing campaigns across digital, in-store, and traditional channels, as well as managing product launches and promotions.
Analyse sales data, customer behaviour and market trends to inform decisions; track campaign performance (ROI, CAC, conversion rates) and develop dashboards and reports for senior management.
Leverage insights to optimize marketing spend, improve campaign effectiveness, and enhance overall return on investment.
Conduct market research and competitor analysis, segment customers, and identify growth opportunities to improve targeting and personalization.
Partner with sales, merchandising, and supply chain teams to align marketing with inventory and distribution plans, while managing relationships with external agencies and vendors.
Ensure consistent brand messaging across all channels and drive brand awareness and customer engagement initiatives.
Key Qualification
Bachelor’s degree in marketing, Business, Economics, or related field
MBA is an added advantage
5–8 years of marketing experience in FMCG or retail
Proven track record of managing successful campaigns
Experience working with large datasets and performance metrics
Strong analytical and problem-solving skills
Proficiency in tools such as Excel, Google Analytics, Power BI, or similar
Ability to translate data into actionable insights
Strong project management and organizational skills
Excellent communication and stakeholder management
Please click on the tab below to apply:
Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.
We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.
Summit Recruitment and search Africa upholds a steadfast commitment to
sustainability,
inclusivity
, and
equality
as integral pillars of our operations. Dedicated to driving positive change through the adoption of sustainable practices that minimize our ecological footprint. We firmly believe in fostering an inclusive and diverse workforce that embraces individuals from all races, genders, and backgrounds, ensuring equal opportunities for every candidate. Summit recruitment actively advocate for equality by cultivating an environment of respect, fairness, and non-discrimination. By prioritizing sustainability, inclusivity, and equality, we aim to set a high industry standard and contribute to the betterment of society as a whole.
*** Summit Recruitment & Search, as a policy, does not charge any fee as a
pre-employment or post-employment requirement***
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