Marketing Executive

Job Summary

We are seeking a creative, commercially minded and results-driven Marketing Executive to drive the promotion of the company's facilities, services and business offerings.

The successful candidate will be responsible for developing marketing initiatives, identifying business opportunities, attracting prospective clients, building strategic relationships and strengthening the company's market presence.

The ideal candidate should have a solid understanding of marketing, business development and customer acquisition, with the ability to turn marketing opportunities into measurable business results.

Key Responsibilities

Develop and implement marketing strategies to promote the mall, its facilities, tenants and commercial offerings.

Identify and pursue new business opportunities to drive customer acquisition, revenue and brand visibility.

Build and maintain relationships with corporate organisations, event planners, retailers, business owners and potential business partners.

Promote available commercial spaces, event halls, cinema facilities and other business offerings to prospective clients.

Identify potential clients through market research, networking, business meetings and other marketing opportunities.

Prepare and deliver marketing proposals, presentations and business pitches to prospective clients.

Develop and maintain strategic partnerships for advertising, sponsorships, corporate events and promotional collaborations.

Plan and coordinate promotional campaigns, exhibitions, activations and customer engagement initiatives.

Explore opportunities to attract corporate bookings, private events, exhibitions and other commercial activities.

Maintain regular communication and follow up with prospective and existing clients to develop business relationships and secure new opportunities.

Monitor market trends, customer preferences and competitor activities to identify areas for business growth.

Represent the company at relevant business meetings, networking events and industry engagements.

Work closely with the Sales, Leasing, Events and Operations teams to achieve the company's commercial objectives.

Maintain an updated database of prospects, clients, partnerships and business opportunities.

Prepare regular reports on marketing activities, client engagement, leads generated and business development outcomes.

Key Performance Indicators (KPIs)

Performance will be assessed based on:

New business opportunities identified and secured.

Qualified leads generated and converted.

Corporate clients and strategic partnerships acquired.

Revenue generated through marketing initiatives.

Enquiries and bookings generated for event venues and commercial spaces.

Advertising and sponsorship opportunities secured.

Successful execution of promotional campaigns and activations.

Growth in mall visibility, customer engagement and footfall.

Quality of client relationships and business follow-up.

Timeliness and quality of marketing reports.

Requirements

Bachelor's Degree or equivalent qualification in Marketing, Business Administration, Mass Communication or a related field.

3–10 years of relevant marketing experience.

Demonstrable experience in business development, sales, customer acquisition and relationship management.

Experience developing and executing marketing strategies that deliver measurable business results.

Strong negotiation, presentation, communication and interpersonal skills.

Ability to identify business opportunities, develop proposals and secure commercial partnerships.

Good understanding of market research, customer behaviour and competitive positioning.

Strong networking and relationship-building abilities.

Good organisational, planning and reporting skills.

Proficiency in Microsoft Office and general business applications.

Experience in real estate, hospitality, retail, property management, shopping malls or event management will be an added advantage.

Knowledge of digital marketing and social media platforms will be an added advantage.

Personal Attributes:

Commercially aware and business-minded.

Confident, persuasive and articulate.

Creative and strategic in identifying opportunities.

Proactive and results-oriented.

Strong relationship management and networking abilities.

Self-motivated with the ability to work independently and collaboratively.

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified candidates should send their CV to: mbmlcareers@gmail.com using "Application -Marketing Executive" as the subject of the email.

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