Marketing Manager at Gap Recruitment Services Limited

The Role

This is a senior leadership position with full ownership of marketing: strategy, budget, team and results. You will lead the social media, graphic design and recruitment outreach teams. Your success will be judged mainly by how many students and candidates enrol, and how good they are.

What You’ll Do

Create the marketing strategy and annual plan for the institution’s courses, examinations, translation services and international placement programme

Manage and develop a team across social media, graphic design and recruitment outreach

Run and improve paid online campaigns on Meta, TikTok and Google, and manage the marketing budget

Lead outreach to relevant institutions and professional networks, working closely with the recruitment team

Set up a clear lead pipeline from first enquiry to enrolment or placement, and monitor cost per lead and conversion rates

Ensure the brand and messaging stay consistent across every branch and channel

Give the Managing Director monthly reports on results against targets

What You’ll Need

At least 4 years in a marketing management role, leading a team

A proven track record with online campaigns — budgets, targets and results you can show

Marketing experience in education or recruitment

Comfort working with data: ad managers, analytics and CRM tools

Experience with marketing analytics and reporting, using Google Analytics and the ad platforms’ own dashboards, to show clear return on spend

Working knowledge of SEO, email marketing and landing page optimisation to drive and convert enquiries

Strong people leadership: the ability to set clear targets, coach team members and hold them accountable for results

Sound judgement and good decision-making when managing a budget and balancing competing priorities across several branches.

Excellent communication and presentation skills, with the confidence to report to senior leadership

Willingness to travel to branches, and to work independently while meeting deadlines

Nice to Have

Additional language skills relevant to the client’s international operations

Experience with international or migration-related programmes

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