Social Media & Communications Officer at Gap Recruitment Services Limited

What you’ll do

Plan and produce content for Instagram, TikTok, Facebook, LinkedIn and YouTube, including shooting and editing short video at our client’s branches.

Grow the channels deliberately, not incidentally: test formats, read the numbers, do more of what works.

Manage comments and DMs, answer or route enquiries from prospective students and candidates, and log every lead properly.

Tell candidates’ stories: successful placements, exam successes, and the different pathways people take to get there.

Write announcements, newsletters, partner-facing updates and website copy.

Support employer and institutional communication abroad alongside the Managing Director.

Report monthly on reach, engagement and enquiries generated.

What our client is really looking for

A track record of building an audience. If you’ve grown and managed an Instagram or TikTok account past 25,000 followers, your own or on behalf of a brand, we want to talk to you. Tell us which account, where it stood when you took it on, and what you did to grow it.

Also needed

Strong written English

Ability to produce and edit short-form video yourself (CapCut or equivalent)

Solid photography skills

Sound judgment handling public complaints and sensitive candidate information

Educational background in Mass Media, Communication, Journalism, Fine Art or a related field

Hands-on experience with content scheduling and social media management tools (for example Meta Business Suite, Buffer or Hootsuite)

Ability to read analytics across social platforms and turn the numbers into clear monthly reports and recommendations

Good organisation and time management, able to keep a content calendar running while handling daily community management

Creativity and initiative: you spot trends, suggest new formats and see ideas through from concept to publication

Flexibility to travel to branches and to work on events or campaigns outside normal hours when needed

Nice to have

Proficiency in German

Experience in education, recruitment or migration

Paid social (Meta Ads) experience

Similar open roles

• Marketing Associate/ Assistant at PricewaterhouseCoopers (PwC)PricewaterhouseCoopers (PwC) · Nairobi
• Group Traditional Media Lead at AirtelAirtel · Nairobi
• Marketing Manager at Gap Recruitment Services LimitedGap Recruitment Services Limited · Nairobi
• Advocacy Manager Sudan at Norwegian Refugee CouncilNorwegian Refugee Council · Nairobi
• Assistant Marketing Officer at Mini GroupMini Group · Nairobi
• Digital Content, Social Media & Video Production Manager at Home UniversalHome Universal · Nairobi