At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Lagos, Nigeria
- How to apply
- Directly to the employer by email. The address is in the listing below.
- Similar roles
- 110 other open Marketing & Communications roles on the Nigeria board right now.
Role Overview
Dokitami is hiring a fully remote Media Buyer to manage performance ad campaigns, optimize customer acquisition funnels, and drive profitable revenue growth in the healthcare space for N400,000/month.
Key Responsibilities
Campaign & Budget Management: Plan, launch, and scale paid campaigns across Meta (Facebook/Instagram), Google, TikTok, and YouTube. Control budgets and eliminate wasted spend.
Creative & Audience Testing: Develop hypotheses for hooks, angles, formats, and CTAs. Identify creative fatigue early and brief creative teams (copywriters, designers) with performance data.
Funnel & Data Analytics: Track end-to-end metrics (CPM, CTR, CPL, CPA/CAC, ROAS, conversion rates) and resolve funnel drop-offs.
Tracking & Attribution: Maintain Meta Pixel, Conversions API (CAPI), Google Analytics, UTM tracking, and lead-form events.
Healthcare Ad Compliance: Navigate ad policies regarding medical claims, personal attributes, weight loss, before-and-after images, and terminology to prevent account bans or ad rejections.
Reporting: Deliver daily performance metrics (spend, CPL, CPA, revenue, winning creatives, actions taken) alongside weekly/monthly strategic trend analyses.
Candidate Profile & Requirements
Experience: Proven track record in paid media buying (especially Meta Ads) and full-funnel performance marketing.
Skills: Highly analytical, data-driven, commercially minded, and capable of connecting ad spend to actual revenue.
Remote Setup: Reliable high-speed internet (plus backup data), stable electricity (plus power backup), functional computer, and mobile device.
Attributes: Proactive, organized with documentation, and comfortable working independently in a fast-paced environment.
How to apply
Interested and qualified candidates should submit their Updated Resume / CV, Brief summary of paid ad experience, Examples of campaigns managed & results achieved, Ad platforms & tools used and Portfolio, case studies, or campaign rep to: jobs@dokitami.com using Application - Media Buyer as the subject of the mail.
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