Sales and Marketing Specialist

Job Title: Sales and Marketing Specialist

Reports to Estate Operations Manager

Department General Operations

Salary: UGX 2,000,000 - UGX 4,000,000

Location: Kampala-Uganda

Company Overview

We are hiring for our client in a commercial real estate company in Uganda, specializing in the development, ownership, and management of high-quality commercial properties (offices, retail spaces, shopping facilities, and land). The company is focused on expanding its portfolio and market presence across Uganda and the broader East African region while delivering excellent tenant experiences and strong investment returns.

Role Summary

The Sales and Marketing Specialist will play a pivotal role in driving revenue growth by developing and executing effective marketing strategies, generating high-quality leads, closing leasing and sales deals, and building a strong brand presence. This is a hands-on, target-driven role ideal for a dynamic professional who can attract corporate tenants, investors, and partners in a competitive East African real estate market.

Key Functional Result Areas

Sales & Business Development

Develop and execute sales strategies to achieve leasing, property sales, and ancillary service targets.

Identify, qualify, and pursue potential clients including corporates, retailers, investors, NGOs, and government entities across Uganda and East Africa.

Conduct property viewings, presentations, and negotiations to close deals on leases, rentals, and new developments.

Build and maintain a robust pipeline of prospects using CRM tools and market intelligence.

Establish and nurture long-term relationships with key stakeholders, brokers, and referral partners.

Marketing & Brand Promotion

Design and implement integrated marketing plans, e.g., digital, traditional, events, and content, to increase visibility and attract tenants and investors.

Manage digital marketing channels e.g. website, social media like LinkedIn, Facebook, Instagram, X, Google Ads, and email campaigns.

Create compelling marketing collateral, brochures, property fact sheets, videos, virtual tours, and campaigns highlighting Biru's properties.

Organize and participate in industry events, trade shows, property expos, and networking functions in East Africa.

Conduct market research and competitor analysis to identify trends, pricing opportunities, and new market entry points.

Client Acquisition & Retention Support

Work closely with the operations/property management team to ensure seamless handover from sales to tenancy.

Support tenant retention initiatives through targeted communication and feedback programs.

Track lead conversion rates and continuously optimize sales and marketing funnels.

Reporting & Performance Management

Prepare weekly and monthly sales reports, pipeline updates, and marketing ROI analysis.

Monitor key metrics and adjust strategies to meet or exceed targets.

Person Specifications

Bachelor’s degree in Marketing, Business Administration, Real Estate, Communications, or a related field. Postgraduate qualifications or certifications in Digital Marketing and Sales will be an advantage.

Minimum >5 years of relevant experience in sales and marketing, preferably in real estate, property management, or commercial services.

Proven track record of meeting or exceeding sales targets in Uganda or East Africa.

Experience in marketing commercial properties, offices, retail, and mixed-use is highly desirable.

Hands-on experience with digital marketing tools and CRM systems, e.g., HubSpot, Salesforce, or similar

Key Skills and Competencies

Strong sales acumen with excellent negotiation and closing skills.

Creative and strategic marketing mindset with a data-driven approach.

Deep understanding of the East African commercial real estate market, tenant needs, and competitive landscape.

Proficiency in digital marketing, SEO, SEM, social media advertising, and content marketing.

Outstanding communication, presentation, and interpersonal skills.

Ability to work independently, travel frequently, and deliver results in a fast-paced environment.

Proficiency in Microsoft Office, Canva/Adobe Suite, and property listing platforms.

Key Attributes.

Results-oriented with a hunter mentality for new business.

High energy, resilience, and relationship-building skills.

Cultural adaptability for regional (East Africa) operations.

Professional appearance and strong personal brand

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section

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