Sales Manager

Key responsibilities

Sales strategy and growth

Develop and carry out the annual sales plan for Nigeria and the wider West African region.

Find and win new customers, distributors and partners, in both Anglophone and Francophone markets.

Set sales targets by territory, product and customer, and track progress against them.

Prepare sales forecasts, budgets and pricing proposals for management approval.

Market knowledge (Nigeria focus)

Use in-depth knowledge of the Nigerian market to spot opportunities, risks and competitor activity.

Track market trends, customer needs, regulation and pricing across Nigeria's main commercial centres.

Feed market insights back to management to shape products, pricing and go- to-market plans.

Client and partner relationships

Build and maintain strong relationships with key accounts, distributors and decision-makers.

Negotiate and close contracts, and resolve client issues promptly.

Represent Pac West Africa in French and English at client meetings, trade fairs and industry events.

Team leadership

Recruit, lead, coach and motivate the sales team to reach their targets.

Set clear goals, review performance regularly and support each team member's development.

Promote a professional, ethical and customer-focused sales culture.

Travel and field sales

Travel extensively within Nigeria and across West Africa to meet clients, partners and the sales team.

Lead field visits, market surveys and product launches in assigned territories.

Reporting and administration

Produce weekly and monthly sales reports, pipeline updates and forecasts.

Keep customer records and the sales pipeline up to date in the company CRM.

Make sure all sales activity follows company policy and local laws.

Requirements

Bilingual: fluent in French and English, both spoken and written, and able to negotiate and present in either language.

Nigerian market knowledge: proven, in-depth understanding of the Nigerian market, including customers, distribution channels, competitors and business culture.

Willingness to travel extensively: able and willing to travel frequently, often at short notice, across Nigeria and West Africa.

At least 7 years of sales experience, with at least 3 years in a sales management or team leadership role.

A track record of meeting or beating sales targets and growing market share.

A Bachelor's Degree in Marketing, Business Administration, Economics or a related field.

A valid international passport.

An MBA or a professional sales or marketing qualification

Experience selling in Francophone West African markets such as Benin, Togo, Côte d'Ivoire or Senegal.

An existing network of clients and distributors in Nigeria.

Experience using a CRM system to manage pipelines and report on performance.

Skills and competencies

Negotiation and closing wins deals that are good for both the client and the company.

Leadership: inspires, coaches and holds a sales team accountable.

Communication: clear, persuasive and professional in French and English.

Commercial judgement: reads markets, prices well and spots growth opportunities.

Relationship building: earns trust with clients, partners and colleagues across cultures.

Planning and organisation: manages territories, travel and priorities with little supervision.

Resilience: stays focused and positive under pressure and while travelling.

ntegrity: acts ethically and protects the company's reputation.

Location: Accra

Salary: Attractive

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