Sales Merchandiser

Key Responsibilities

Visit assigned supermarkets across Nairobi to ensure products are properly displayed, correctly priced, and adequately stocked.

Engage store managers and buyers to take orders, follow up on purchases, and coordinate timely product replenishment.

Achieve agreed monthly sales, merchandising, and product visibility targets across assigned outlets.

Introduce and promote new products, promotions, and additional product listings to supermarket management.

Negotiate for improved shelf space, strategic product positioning, and promotional display opportunities.

Set up and maintain shelf displays, promotional stands, and point-of-sale materials in line with brand guidelines and planograms.

Monitor stock levels, check product expiry dates, identify stock gaps, and report out-of-stock items to the sales team.

Build and maintain strong working relationships with store managers, buyers, and supermarket shelf staff.

Monitor competitor products, pricing, promotions, and merchandising activities, providing regular market feedback.

Submit daily outlet visit reports, order summaries, and photographs of product displays.

Support in-store promotions, product demonstrations, and sampling activities.

Plan and manage daily outlet visit schedules and routes to ensure effective coverage of assigned supermarkets.

Identify opportunities to increase product sales, improve brand visibility, and grow business within assigned outlets.

Requirements & Qualifications

KCSE certificate with a minimum grade of C- or equivalent.

Certificate or diploma in Sales, Marketing, Business Management, or a related field is an added advantage.

At least 1–2 years of proven experience in sales or merchandising, preferably within the FMCG industry.

Previous experience working with supermarkets, retail outlets, or consumer goods distribution businesses.

Demonstrated ability to meet sales targets and secure customer orders.

Good knowledge of Nairobi supermarket outlets, retail operations, and distribution routes.

Strong communication, negotiation, persuasion, and relationship-building skills.

Good organizational skills, attention to detail, and the ability to work independently.

Comfortable using a smartphone and basic applications such as WhatsApp, Excel, and digital reporting tools.

Physically fit and able to handle stock and set up product displays.

A valid driving licence is an added advantage.

Added Advantage

Experience merchandising food, beverages, wines, household, or cleaning products.

Existing knowledge of major supermarket chains and independent retail outlets in Nairobi.

Experience negotiating product listings, shelf positioning, promotional spaces, and in-store visibility.

Familiarity with FMCG distribution, stock replenishment, and retail order management processes.

Experience conducting product sampling, demonstrations, and in-store promotional activities.

Ability to use digital merchandising or sales reporting applications.

Key Competencies

Strong sales orientation and commitment to achieving targets.

Excellent merchandising and product presentation skills.

Confident negotiation and persuasion skills, particularly when engaging store managers and buyers.

Strong relationship-building and customer service abilities.

Excellent attention to detail in identifying pricing errors, expired products, stock gaps, and display inconsistencies.

Self-motivation, accountability, and the ability to take ownership of assigned outlets.

Good planning, organization, and time management skills.

Ability to work independently with minimal supervision.

Reliability, integrity, and professionalism when handling stock, orders, and customer relationships.

Adaptability, willingness to take feedback, and eagerness to learn and grow.

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Minimum qualifications

Diploma , KCSE , Professional Certificate

How to apply

Use the link(s) below to apply on company website.

Sales Merchandiser

Senior Software Developer

Junior Software Developer

https://www.myjobmag.co.ke/apply-now/1384357

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