Sales Representative - Coast (50K)

Job Title: Sales Representative

Reports To: Directors and Regional Sales Manager

Location: Coastal Region, Kenya

Monthly Salary: Ksh 50,000 (gross) plus commission and travel allowance.

Contract: Full-time

Probation: 3 months

Working Hours: 6 days per week (flexible hours required, given the nature of the industry)

Company Overview: Our client is a leading distributor of wines and beverages in Kenya. They are committed to delivering the highest quality products and exemplary customer service. They are seeking an experienced Sales Representative to expand their presence along the South and North Coast. If you’re a driven sales professional with deep local market knowledge, to drive sales, build lasting customer relationships, and grow with a market-leading team.

The ideal candidate has a strong sales and customer-management background, preferably in the beverage or wine industry with a proven track record of driving sales growth.

Key Responsibilities:

Develop and execute sales strategies to increase market share along the South and North Coast.

Identify, prospect, and onboard new retail and wholesale accounts (hotels, restaurants, bars, shops).

Maintain and grow relationships with existing customers; conduct regular account visits.

Meet and exceed sales targets, KPIs, and territory revenue goals.

Conduct product presentations, tastings, and promotions to drive demand.

Negotiate pricing, terms, and contracts with customers.

Coordinate and support merchandising, stock placement, and promotional displays.

Monitor competitor activity and market trends; provide actionable market feedback.

Prepare regular sales reports, forecasts, and territory plans.

Collaborate with logistics and warehouse teams to ensure timely deliveries and stock availability.

Ensure compliance with company policies, licensing, and responsible-supply regulations.

Qualifications:

At least 3 years of proven sales experience in the beverage industry is required

Previous experience managing and developing relationships with wholesalers and HORECA customers (hotels, restaurants and cafés).

Sales experience along Kenya’s coast, particularly in the Mombasa-to-Lamu region.

A proven track record of meeting or exceeding sales targets and managing a sales territory.

Strong negotiation, presentation and closing skills.

Excellent relationship-building and customer-service abilities.

Strong communication skills in English and Swahili.

Valid driver’s license and willingness to travel frequently within the territory

Proficient with MS Office and CRM tools for reporting and forecasting

Understanding of beverage licensing and responsible-supply requirements

How to Apply

If you are up to the challenge and possess the necessary qualifications and experience, please send your CV only quoting the job title on the email subject (Sales Rep-Coastal Region), to jobs@corporatestaffing.co.ke before 5th November 2026

NB: Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying

Corporate Staffing Service never asks candidates to pay any money or pay for tests at any stage of the recruitment process.

Similar open roles

• Financial Advisors (50k)Sheer Logic Management Consultants Ltd
• Sales Representative, East AfricaIngredion Incorporated · Nairobi
• Virtual Sales RepresentativeVictoria Courts · Mombasa
• Sales and Marketing OfficerMabungo Solutions · Nairobi
• Telesale Representative (3 Positions Available)SHAJ PHARMA LIMITED · Nairobi
• Medical Sales RepresentativeMachakos Imaging Centre · Machakos