Senior Brands Manager

For these positions, we are looking for candidates with strong brand management experience within the FMCG industry, particularly those who have worked directly with

established consumer brands with a strong market presence in Ghana and across Africa

.

Candidates from other comparable FMCG companies will also be considered, provided they possess relevant brand management experience and can demonstrate a strong track record of results.

Key experience required for Senior Brand Manager roles:

Proven experience developing and executing brand strategies within the FMCG sector.

Experience managing established consumer brands, preferably within food, beverages, seasonings, tomato products, dairy, personal care, or household products.

Strong understanding of consumer behaviour, market research, brand positioning, and competitor analysis.

Experience planning and executing marketing campaigns, product launches, trade marketing initiatives, and brand activation activities.

Demonstrated ability to drive brand awareness, market share, sales growth, and consumer engagement.

Experience managing marketing budgets, monitoring campaign performance, and evaluating return on investment (ROI).

Additional expectations for the Senior Brand Manager role:

Candidates should ideally have experience leading brand portfolios, developing long-term brand strategies, managing substantial marketing budgets, and providing strategic direction to cross-functional teams.

Additional expectations for the Brand Manager role:

Candidates should have hands-on experience executing brand strategies, coordinating marketing campaigns, implementing brand activation initiatives, driving consumer engagement, and supporting overall brand growth.

Overall preference:

Priority will be given to candidates who have worked directly with recognised FMCG brands and can demonstrate measurable achievements in brand growth, market share expansion, consumer engagement, and marketing effectiveness.

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