Social Media Marketing Officer

Responsibilities:

Content planning and publishing (about 30% of time):

Build and run a monthly content calendar for TikTok, Facebook and Instagram, aligned to planting seasons, product launches and promotions.

Brief the external designer and video creator on what is needed, by when, and for which channel.

Review content before it goes live for accuracy, brand consistency and agronomic correctness (with the Technical Sales Agronomist).

Schedule and publish posts, reels, stories and lives, adapting captions, hashtags and formats to each platform.

Write captions and short copy in English, Yoruba and Nigerian Pidgin as needed.

Community management and customer response (about 35% of time):

Monitor all channels daily and respond to comments, DMs and reviews within agreed response times.

Answer basic product, price and availability questions; route technical agronomy questions to the agronomist.

Hand qualified leads (farmers or resellers ready to buy) to the sales team the same day, and log them.

Handle complaints and negative comments calmly, escalating to management where needed.

Grow engagement through polls, Q&As, farmer spotlights and lives.

Driving traffic and sales (about 20% of time):

Link social content to the e-commerce site and track clicks and orders from social.

Keep product listings, prices and promotions consistent between social pages and the website.

Run and manage small paid campaigns (Meta Ads, TikTok Ads) within an approved budget.

Coordinate social promotion of in-store events, field days and partner campaigns.

Field content capture (about 5% of time):

Capture simple photos, short videos and testimonials from the store, farms and events for quick, authentic posts between professional shoots.

Reporting and insight (about 10% of time):

Produce a monthly report on reach, engagement, follower growth, leads and social-driven sales.

Track what customers ask and complain about online, and share it with sales and management.

Watch competitor and industry pages and recommend what to test next.

Requirements:

A minimum of an OND in marketing, mass communication, agricultural economics/extension, or a related field.

2–3 years managing social media for a business or

brand, with a portfolio of pages or campaigns you ran.

Hands-on experience with TikTok, Facebook and

Instagram, including Meta Business Suite and basic paid ads.

Strong written English; good conversational Yoruba and

Nigerian Pidgin.

Basic phone photography and video editing (e.g. CapCut,

Canva).

Calm, polite and quick in handling customer questions

and complaints.

Advantages:

Experience in agriculture, agro-inputs, FMCG or retail.

Farm background or genuine interest in farming and

farmers.

Experience with e-commerce platforms and tracking tools

(e.g. Google Analytics, UTM links).

Meta or Google digital marketing certification.

Personal Qualities:

Self-starter who can work without daily supervision.

Organised and reliable with deadlines.

Curious about what makes customers buy, not just what gets likes.

How Success Is Measured:

Leads passed to sales from social

Orders and revenue traced to social (website and in-store)

Response time to comments and DMs

Content calendar delivered on schedule

Engagement rate per platform

Paid ads cost per lead

Monthly report submitted

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